As a business owner in the digital age, you’ve probably been on your toes the last few years, keeping up with all the latest requirements for astutely managing your business on the internet. From building a website with responsive design, to generating creative social media engagement, you’re probably just a teensy bit overwhelmed. It’s your…
With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need. According to Constant Contact, email can be almost 40 times more effective than Twitter and Facebook combined. Email marketing campaigns build credibility for your business, as well as improve…
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes care of your coffee? Why not find a vendor to take care of your SEO or Social Media? There are plenty of large sales organizations that are happy to…
Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that “words matter.” When we spend hours crafting a message that we hope accurately reflects the client’s brand, our team often discusses individual words for an hour just to get…
Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smartphone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are becoming…
If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…
Prioritizing mobile, bold visuals, asymmetrical design, and immersive video will continue evolving web design in 2019. Here’s a list of design elements and terms to focus on from our in-house website developer Amanda McElvain. Bold Visuals – Website Design Trends to Consider for 2019 Custom Illustration – Illustration allows you, as a business, to be…
Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…
If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…