Do you sound like a Hot Dog Marketing client? When Hot Dog Marketing first got started, we were a small business marketing agency that worked with pretty much any business that wanted to hire us. Over the years, our team’s capabilities evolved, and we started to focus in on our strengths. In the last year,…
“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple exercise. What are the brands that come to mind when you see this list of needs? I need to… blow my nose. make a paper copy. overnight this package. catch a ride. When you have…
I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of my previous roles was significantly downsized, which led to me working independently on the side for many years before running an agency full-time. That downsize was the birth of Hot Dog Marketing, and guess what year…
When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And then I always have to follow up that statement with, “Well, I’ve been marketing online for 5 years now.” And they breathe a sigh of relief. This conversation takes place once a week. And that sigh…
As a business owner in the digital age, you’ve probably been on your toes the last few years, keeping up with all the latest requirements for astutely managing your business on the internet. From building a website with responsive design, to generating creative social media engagement, you’re probably just a teensy bit overwhelmed. It’s your…
With new forms of digital marketing popping out of the woodwork all the time, many may wonder if using email marketing campaigns are still a need. According to Constant Contact, email can be almost 40 times more effective than Twitter and Facebook combined. Email marketing campaigns build credibility for your business, as well as improve…
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes care of your coffee? Why not find a vendor to take care of your SEO or Social Media? There are plenty of large sales organizations that are happy to…
Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…
Visual Branding: Why the Visuals Tell Most of the Story I don’t intend to dismiss the value of words. We say frequently, around the office, that “words matter.” When we spend hours crafting a message that we hope accurately reflects the client’s brand, our team often discusses individual words for an hour just to get…
Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smartphone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are becoming…