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Are You Spending Too Little On Your Marketing?

ByJessica Scanlon

Your business needs marketing to find its customers. Small businesses and start-ups often leverage more time and muscle than dollars when it comes to their marketing plans. For example, their marketing might be purely event, networking and partnership marketing – things a sales team can drive. Their hard marketing expenses are probably limited to a…

What Your New Website Should Look Like in 2019
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What Your New Website Should Look Like in 2019

ByJessica Scanlon

If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…

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What You Do For Your Business Online Matters | Part 2: Introduction to Driving Return Traffic and Keeping them on Your Website

ByJessica Scanlon

Last month, we tackled referral traffic and how it works with your online marketing program. This month, we’ll tackle what you need to know about bringing visitors back to your site and keep them there. Your Goal in Online Marketing:Establish Your Business as the Most Relevant and Obvious Choice Online Your strategy for achieving this…

Staying Relevant with Content Marketing | Part Three: Social Media
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Staying Relevant with Content Marketing | Part Three: Social Media

ByHot Dog Marketing

Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less…

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Staying Relevant with Content Marketing | Part Two: Email Marketing

ByHot Dog Marketing

Are you ready to keep your business relevant online with quick, snappy, all-too-engaging content marketing? Last time, we discussed the benefits of blogging. This time, we’re going to discuss something a little easier to digest—both for you and your clients. Because let’s face it, blogs are hard, and that’s a LOT of words in one…

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What You Do For Your Business Online Matters | Part One: The Social Media Machine

ByJessica Scanlon

Introduction to the Social Media Machine and Referral Traffic Search Engines drive 94% of all website traffic. And drumroll please . . . 94% of that search engine traffic is Google. 90% of searchers haven’t made up their mind about a brand when they start their search, and 50% of people are more likely to…

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Staying Relevant with Content Marketing | Part One: Blogs

ByHot Dog Marketing

Content is king. It was true in the heyday of the newspaper industry, and it’s true on the internet now. Whether this content takes the form of clever social media posts, snappy newsletters, or blogs about wiener dogs, the important thing is to keep your voice in front of your clients in an engaging way…
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Instagram Video: What Does it Mean for Internet Content Creators?

ByHot Dog Marketing

In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, Twitch the gamer’s streaming paradise, and TikTok the short-form trendy-dance-challenge destination, Instagram has launched a…
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Top Dogs: Hot Dog Marketing Named Leading Marketing Agency!

ByJeremy Fishman

After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that will likely echo down through the ages. For over five years, Hot Dog has been scrapping the Big Corporations for neighborhood-favorite small businesses. And like the dog we are…