Social Media Marketing Defined Hootsuite defines social media marketing as the practice of using social media channels to sell or promote a brand, product, or service. Social media marketing can help meet several of your goals, including: Social Media Channels There are SO MANY social media platforms out there. It can hard to choose which might be the best for your business. The current list…
A marketing strategy for predictable and sustainable business growth. Imagine you are taking a road trip to Disney World. You buy your tickets online, pack the car, and hit the road. Map? GPS? Smartphone? Who needs them, right? You know Disney is in that general direction, and you’re headed that way – you’ll get there eventually. Does…
What does SEO mean? SEO stands for “search engine optimization,” and it is the process of improving your website’s search engine ranking through online activities. These activities include increasing your website’s speed, creating and publishing excellent content and obtaining links from other credible websites to yours. SEO can be a topic often shrouded in mystery,…
Our newest car model is “best in class!” These scissors are 70% titanium! We provide internet with speeds up to 100Mbps! So, what? What is Customer-Centric Marketing? Customer-centric marketing has been around for a long time, but many businesses and business owners don’t use it and have no idea what it is. This is severely…
What is a growth strategy? To put it obviously – it’s a plan that outlines how you will grow your company. It includes marketing and advertising campaigns and new product development, market penetration, or new partnerships. There’s a saying, “Good things come to those who wait.” However, to successfully grow a business, “sit and wait”…
Content marketing is a powerful tool for SaaS companies to help them be the go-to resource for their customers and potential customers. Content marketing involves producing content on a regular basis that will appeal to your target audience – in this case, your SaaS product users. This blog post covers what content marketing is and…
What Is Lead Generation? Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service. See Our Guide: Difference Between Brand Building and Lead Generation According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…
Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…
Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way. Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…
In early April 2021, Wix, the drag-and-drop website building company, launched a strange advertising campaign targeted explicitly at their competitor, WordPress. The backlash was ugly. Before I get into this post, I have a couple of disclosures: Wix sent prominent WordPress influencers and developers some cool headphones with a message (QR code) directing them to…