There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…
There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…
I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…
Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment. Be One with Your Work Stand in integrity with what you’re selling. You’re putting something out there that you…
I’m a practical marketer . . . since I started my company, I dreamed of a flash site with a custom flash pre-loader. But I remembered how much I actually hate websites with too many bells and whistles. This is the downfall for most graphic designers who dabble in web – they shoot for the…
Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…
Peace.Love.Nails has been a Hot Dog Marketing client for nearly two years. Since the opening of her business, Pam Krueger knew she wanted to connect with customers regularly in an noninvasive, but consistent manner. Hot Dog Marketing helped her launch and manage a monthly promotional campaign using Constant Contact. Peace.Love.Nails collected more and more emails…
Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…