Three Mistakes Small Business Owners Make Marketing Their Business

ByJessica Scanlon July 14, 2015

By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…

Blog | graphic design | strategy | website design

5 Things Every Small Business Needs to Know About Branding

ByHot Dog Marketing Marketer June 24, 2015

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…

Blog | email marketing | online advertising | strategy

Your 2015 Marketing Resolutions

ByJessica Scanlon January 2, 2015

It’s the New Year! Time to step back and ask yourself, “What do I want to do differently to grow my business in 2012?” Here are Hot Dog Marketing’s thoughts on what should make your 2012 New Year’s Resolution list: 1. Trim the FatNo matter how big or how small, there’s probably some extra bulk…

Blog | online advertising | social media marketing

Using Pinterest to Market Your Business

ByJessica Scanlon June 16, 2012

There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…

Blog | online marketing | strategy

Myths about Marketing Your Own Business

ByJessica Scanlon June 1, 2012

So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…

Blog | strategy | website content

Where are your clicks going? Let’s Talk about Landing Pages

ByJessica Scanlon May 18, 2012

I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…

Blog | online advertising | strategy

Summer Promotion Ideas

ByJessica Scanlon May 2, 2012

Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them. Austin, TX Summer Promotional Copy Ideas: Customers normally have fun on their minds when the summer…

Blog | graphic design | strategy | website design

What’s Your Type?

ByJessica Scanlon March 30, 2012

Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…

buzz | news

Hot Dog Marketing Scores a Best of 2011

ByJessica Scanlon March 22, 2012

Peace.Love.Nails has been a Hot Dog Marketing client for nearly two years. Since the opening of her business, Pam Krueger knew she wanted to connect with customers regularly in an noninvasive, but consistent manner. Hot Dog Marketing helped her launch and manage a monthly promotional campaign using Constant Contact. Peace.Love.Nails collected more and more emails…