LinkedIn has come a long way from its humble beginnings as a social media tool to help you connect with others in your industry. In fact, let’s take a look at some stats about LinkedIn (as of September 2021) Stats via Oberlo Connecting to other professionals is still the core of what makes LinkedIn so…
Hot Dog Marketing won a 2015 MarCom Award for its branding and graphic design project for the Kappa Delta Chi Sorority, Inc. (KDChi), a national organization. MarCom Awards recognize outstanding creative achievement by marketing and communication professionals. There were over 6,500 entries from throughout the United States, Canada and 15 other countries in the 2015 competition….
A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…
We have a lot of experience working with clients who are just stumped on how to help us help them build a better website. Outsourcing your web design to professionals can relieve a lot of stress, saving you time and ensuring the design and set-up are done well. But it can be daunting – how…
This position has been filled! Part-Time (with potential to turn into full-time) We are a small, fun group of small business marketers in need of a new teammate! Hot Dog Marketing is a small business marketing agency headquartered in Round Rock, TX, and we serve businesses across Central Texas. We have grown considerably in the…
Our favorite social media scheduler is Hootsuite, and up until recently users were not able to schedule their Instagram updates (or have an option for us to manage Instagram on behalf of businesses). This was frustrating for many businesses who would have to manually submit their content via phone, but now with the ability to…
When small business owners say to us, “We want better SEO,” what they’re really asking for is a magic bullet. In the old days, a black hat SEO company could promise big results by stuffing keywords into your site and creating disreputable backlinks to get your site a better page ranking. Google and other search engines…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…