Blogs are a great thing, they really are. Your blog positions you as an expert in your field and your business as a resource for potential and existing clients. Your blog has behind-the-scenes power as well! Blogs are great for Search Engine Optimization (SEO), which is the lifeblood of your website, especially if your website…
Many businesses underestimate the importance of online marketing. Small business online marketing is crucial to building a relationship with your audience in the digital world. Implementing a strategic online marketing strategy is an important component for business growth and success. There are many components of online marketing for businesses and we’ve narrowed down five important…
Have you had the dream? You know, that dream? The dream where all you have to do is start a Facebook page for your business post a few clever posts and BAM! viral city baby…customers and clients start pouring in your door telling you how amazing your Facebook game is, that they all saw your…
Small business social media managers rejoice! Businesses are closer to getting both real-time content and branded posting on one platform with the recent addition of the ‘Stories’ feature on Instagram. The ‘Stories’ feature which was once unique to Snapchat, an app for user posting and sharing of real-time photos and videos, has been adopted to…
You are not alone in this world. There are endless tools available to small businesses that will not only make your life easier, but will actually assist you in keeping your customer happy and up to date. The tools outlined below are some of the most basic and widely available, so read on and make…
I’m the first to admit that I’m a people pleaser. When Hot Dog Marketing was in its infancy, giving time away was an easy decision because most of the time it made for happy clients and really, that’s all I cared about. I didn’t really care about what made for a good design process. I…
How to Guarantee Success By Simply Talking With Your Client When you think of client services, you likely think of responding to unhappy customers and having to remedy their various conflicts. However, to truly understand client services and master the art, you need to get back to the basics and think about the root of…
As marketers, we are continuously trying to find the right use of imagery that helps capture and conveys a message or story. After all, a picture is worth a thousand words. But every so often we come across some truly bizarre imagery that we just don’t know what to do with except by sharing it around…
Round Rock, Texas — Jessica Scanlon, CEO of Hot Dog Marketing, will be hosting a series of hands-on workshops beginning in June for regional small businesses looking to learn about online marketing tools and strategies. HDM University, launching in June 2016, will offer different classes covering topics such as: WordPress, SEO, LinkedIn, Facebook advertising, and…
Our primary social media for our small business clients continues to be Facebook. Even with the emergence of popular platforms like Pinterest and Instagram, our efforts for a majority of clients marketing small business on Facebook remains priority. But man, they keep changing the game, and we figured it would be a good time to…