By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand…
Every day, it seems like someone is celebrating a new, off-beat holiday. Unlike the federal or state holidays, these national holidays are not exactly like they sound. For decades, national holidays have been anything from cause recognition to celebrating popular food items like pizza, donuts, and coffee, a little-known event or person, recognition for a…
International Client’s Day has me thinking… As I approach my one year mark as Client Services Manager, I am filled with gratitude to think of how lucky I am to have clients that are fun and exciting to work with. I truly enjoy every one of our clients because they all bring something new and…
Hot Dog Marketing is celebrating our 5-year anniversary this month! We made it over this big business anniversary hurdle by following some great advice and wisdom that fellow business owners shared with us. Here are our top tips for small business owners from Top Dog Jessica Scanlon. 1. Develop a Memorable Brand via GIPHY 2….
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…
Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
Social media is undoubtedly one of the biggest constants in our lives. Most of us check our newsfeeds from Facebook, Twitter, Instagram, etc. several times a day. While the presence of social media never changes, some of its features certainly do. Let’s look at some highlights from the changes that have been made to our…
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm…