Hot Dog Marketing is celebrating our 5-year anniversary this month! We made it over this big business anniversary hurdle by following some great advice and wisdom that fellow business owners shared with us. Here are our top tips for small business owners from Top Dog Jessica Scanlon. 1. Develop a Memorable Brand via GIPHY 2….
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…
Creating engaging content is key to building and maintaining your audience. They don’t want to only hear from you when you have a new product to pitch them. Today’s consumer wants to know, understand, and connect with the brands they choose to purchase from. Content creation is how you as a small business owner can…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
Social media is undoubtedly one of the biggest constants in our lives. Most of us check our newsfeeds from Facebook, Twitter, Instagram, etc. several times a day. While the presence of social media never changes, some of its features certainly do. Let’s look at some highlights from the changes that have been made to our…
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm…
If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is…
There are likely hundreds of digital marketing tools and social media marketing tools available. How does someone even begin to sort through all of them and ultimately choose which marketing tools to use on a daily basis? Every day, we use numerous marketing tools to measure our clients’ success through marketing. We’ve tried many tools…
If you’re doing any kind of marketing for your business, I’m sure you have read statistics about video content and probably already know you need to include video as part of your digital presence. Someone, somewhere has shared some very compelling facts with you like; “There were over 7.9 million videos uploaded directly to Facebook in September…