If any of your customers use smart phones or the Internet, then you probably should be using social media to help get the word out about your business. Doing it and doing it well are two different things though. There are some pitfalls to avoid and some good rules of thumb to remember. You don’t…
I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…
When I first meet with a client, often his or her first request is for help with a specific medium. Sometimes they want to get on social media outlets like Facebook and Twitter, but don’t know what to do with them. Sometimes they need brochures or ads. Before I go down the yellow brick road…
Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…