The Power of Branding and Message Integration

When I first meet with a client, often his or her first request is for help with a specific medium. Sometimes they want to get on social media outlets like Facebook and Twitter, but don’t know what to do with them. Sometimes they need brochures or ads.

Before I go down the yellow brick road with anyone, I examine their current brand and messaging. Do they even know what they’re saying about the business currently? Do they know what sets them a part? The usual answer when I start working with a small business is, no. My new clients might even have a cool logo, but they have no idea why they’re special even though they want you to think they are.

Here’s a great article on the power of integrated marketing messaging: Business Week – read it here. It applies to all businesses, not just the big boys. All businesses struggle with it but wouldn’t it be nice if it wasn’t you?