Social media is great for businesses, especially small ones. It is a phenomenal way to identify your fans, entice new ones and interact with your community. But it only works if you have followers, and on major social media sites, those are harder than ever to come by these days. If you have a business…
If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
It seems like every time you open your laptop there is a new social network to join. Looking at my email every day I can tell you I am solicited to share, view and connect on sites which I honestly can’t even remember the reason for joining in the first place. We all know the…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
If any of your customers use smart phones or the Internet, then you probably should be using social media to help get the word out about your business. Doing it and doing it well are two different things though. There are some pitfalls to avoid and some good rules of thumb to remember. You don’t…
If you’ve had your small business ear to the ground at all in the last couple of years, you know that content marketing is king and updating your website with relevant and useful content is the gold mine for connecting with potential customers through organic web traffic. The hardest part of content marketing is the…
There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…
The power and importance of sending handwritten thank yous has been a common piece of advice I give all of my clients. From retail to service providers, you can make a huge difference in your brand perception and your brand’s stickiness. It was the topic of a recent New York Times column by a local…
Peace.Love.Nails has been a Hot Dog Marketing client for nearly two years. Since the opening of her business, Pam Krueger knew she wanted to connect with customers regularly in an noninvasive, but consistent manner. Hot Dog Marketing helped her launch and manage a monthly promotional campaign using Constant Contact. Peace.Love.Nails collected more and more emails…