As marketers, we are continuously trying to find the right use of imagery that helps capture and conveys a message or story. After all, a picture is worth a thousand words. But every so often we come across some truly bizarre imagery that we just don’t know what to do with except by sharing it around…
Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe your product or service isn’t exactly specific for the summer, but there are still ways to incorporate summer themes into your upcoming campaigns. Clients will probably be…
If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall catalogs, high-end arcades, and futuristic movies is now going to become more commonplace. You’ve probably heard the recent news that the Oculus Rift (a device that blew up on Kickstarter and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…
I probably spend more time reading marketing books and marketing articles than I do drinking La Croix sparkling water. When my husband sees me on my phone while I’m supposedly watching TV, I’m actually probably reading an interesting article on social media marketing or branding – not just looking at dog and baby videos my…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…
If you’ve had your small business ear to the ground at all in the last couple of years, you know that content marketing is king and updating your website with relevant and useful content is the gold mine for connecting with potential customers through organic web traffic. The hardest part of content marketing is the…
There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…