It’s the New Year! Time to step back and ask yourself, “What do I want to do differently to grow my business in 2012?” Here are Hot Dog Marketing’s thoughts on what should make your 2012 New Year’s Resolution list: 1. Trim the FatNo matter how big or how small, there’s probably some extra bulk…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…
Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment. Be One with Your Work Stand in integrity with what you’re selling. You’re putting something out there that you…
Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them. Austin, TX Summer Promotional Copy Ideas: Customers normally have fun on their minds when the summer…
Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…
Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…