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Using Pinterest to Market Your Business

There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…

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Where are your clicks going? Let’s Talk about Landing Pages

I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…

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Hot Dog Marketing Scores a Best of 2011

Peace.Love.Nails has been a Hot Dog Marketing client for nearly two years. Since the opening of her business, Pam Krueger knew she wanted to connect with customers regularly in an noninvasive, but consistent manner. Hot Dog Marketing helped her launch and manage a monthly promotional campaign using Constant Contact. Peace.Love.Nails collected more and more emails…

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Determining Good Tone & Content for Your 2.0 Communications

Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…