LinkedIn is fast becoming the advertising and social platform of choice for businesses. Particularly those in the B2B and B2G space. The following LinkedIn statistics may help explain why: What kind of company should be advertising on LinkedIn? LinkedIn Ads works best for companies in the B2B space when they have: LinkedIn Ads work best…
Attain a Competitive Edge through a Strategic Approach to Marketing Are you prepared to elevate your B2B or B2G marketing endeavors to new heights? We are about to delve into the game-changing world of marketing strategy, which can be transformative for your business and campaigns. Envision engaging in a game of chess without a well-thought-out…
CEO, Founder and Manager at Hot Dog Marketing helping businesses prepare for their next phase of growth with comprehensive marketing. Branding is a relatively obscure concept. The simplest way to understand branding is to think of it as the personification of your business. Let’s say you walked into a party of 100 people. You only knew three…
In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront. You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any…
Download Data from Google Analytics If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), this is the first step you should take. You will want a minimum of six months of data from your Universal Analytics account, but you will need to determine how much…
How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
. . . and We Thought We’d Post the Results with Some More Commentary AI and machine learning will likely win “Person of the Year” by Time Magazine (if it can win such an honor). The topic of AI has taken over all the discussion in the tech and agency blogs, podcasts, and conventions. Before…
The Power of Social Ad Retargeting Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty. HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…
Still trying to figure out what to make of it? We’ll give you a quick overview. Starting July 1, 2023, Universal Analytics will be going away . . . along with your data. Google Analytics 4 (GA4) isn’t just a new-looking interface, but Google has changed the way it measures your website’s data. How they’re…
Lessons from our Founder in honor of AAPI Heritage Month As a woman and a wonderful blend of Korean and White American, I am consistently in situations where I feel like I stuck out. Maybe I’m the only woman in the room. More commonly, I find that I am the only non-white, under-50 woman in…