Let’s talk about Logos! Whether you’re a sole proprietor or a large corporation, a logo gives your business credibility and makes you easy to remember. Logos are a small business owner’s best friend in terms of making everything from websites to inexpensive marketing materials look more professional.

Presented Here are our Top Three Reasons Why Logos are Effective:

Human Attention Span

This probably doesn’t come as a surprise to you, but our ability to process advertising and marketing messages online is less than the attention span of a goldfish, according to a recent BBC News article. We have to nail down our message and be able to package it and share it so someone can digest it now in less than 8 seconds. What are your chances of successfully capturing their attention without an easy-to-remember logo that represents your company’s brand?

The Psychology of Color

Blue: authority, dignity, security, faithfulness, heritage, corporate stability, trust

Brown/gold: history, utility, earthiness, richness, tradition, conservative

Gray/silver: somberness, authority, practicality, corporate mentality, trust

Green: tranquility, health, freshness, stability, appetite

Black: seriousness, distinctiveness, boldness, power, sophistication, tradition

Orange: fun, cheeriness, warm exuberance, appetite, speed

Pink: femininity, innocence, softness, health, youth

Purple: sophistication, spirituality, wealth, royalty, youth, mystery

Red: aggressiveness, passion, strength, vitality, fear, speed, appetite

White: purity, truthfulness, faith, contemporary, refined, wealth

Yellow: youth, positive feelings, sunshine, cowardice, refinement, caution, appetite

Stand Out in a Crowd

Worried Jack and Jane won’t be able to differentiate you from your competitors? A unique and recognizable logo can help you stand out. The more places you find to place your logo, the easier it’ll be for your small business to start building traction in your community/market.

Whether it’s online in your social media and online marketing or through yard signs if you’re a contractor working on homes, a logo will solidify your business in the mind of your potential customer.