WordPress – if you’re not a particularly tech-y person, you may have heard of WordPress, or you may only associate the brand with blogging, but WordPress has come a long way and is now one of the most popular open source platforms for creating and managing a website without the need to understand a lot of code. You’d be surprised by how many websites today are built on the WordPress platform.

Should your business be using WordPress? Yes! And here’s why:

Easy to Manage Your Own Content

From the business owner’s perspective, building a new website is daunting, and if you’re strapped for cash, hiring someone to make a simple change to your site’s content puts a lot of pressure on the initial development process. Relax! WordPress is a simple system to use, and with a little practice, you can master making text changes and even graphic changes. No need to hire an hourly contractor for simple fixes.

You Need to Blog, so Why Not Use WordPress

WordPress is still built for blogging, so incorporating a blog into your website is a seamless process. Blogging is the best way to make your site a rich source of relevant web content. You are the expert on whatever you do – whether it’s baking cupcakes or selling insurance, you have knowledge and news to share. Keep your website up to date by blogging on one of the most widely used blogging platforms.

Tons of Plug-Ins

Because WordPress is open-source, developers are constantly making new plug-ins that can make just about anything possible for your website without having to spend hours of your own time or the developer’s time creating these functions from scratch. Plug-ins are as complicated as e-commerce and membership management plug-ins, to adding a like button that links to your Facebook page. The world of plug-ins is a whole new world of possibilities.

WordPress is Google-Friendly

Because WordPress sites are so full of great content, Google’s system crawls WordPress for search results, meaning that your WordPress-built site has a better chance of ranking well when people are searching for your products and services. And, speaking of plug-ins, there are a number of SEO (Search Engine Optimization) plug-ins that you can add to your site that allow you to easily manage keywords and meta-tags.

It’s Media and Mobile Friendly

Compelling websites use slideshows, videos, and other engaging media to engage users. In addition, many pre-designed WordPress themes are mobile-friendly and will automatically scale your incredible media to fit a responsive format.

Hot Dog Marketing can make whatever website your business needs, but 99% of our clients go with WordPress, and we’re happy to recommend it. If you’re ready to discuss your new website with us. Please contact us!