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What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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B2B | branding | website design

Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)
ByCathy Edison June 9, 2025June 29, 2025

If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…

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B2B | SEO | social media marketing | video marketing | website design

Top 7 Fall Marketing Ideas for Home Services Businesses in 2024
ByCathy Edison October 8, 2024October 9, 2024

As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…

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B2B | Blog | video marketing | website content | website design | Websites

Top 7 Fall Marketing Ideas for 2024:
ByCathy Edison September 24, 2024October 9, 2024

Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…

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Blog | website design | Websites

Best Website Builders for Small Business
ByHot Dog Marketing Marketer April 19, 2021July 2, 2025

Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…

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Blog | website design

Hot Dog Marketing is a dotCOMM Gold Award Winner
ByCathy Edison October 7, 2019

Hot Dog Marketing has been awarded the dotCOMM Gold Award for 2019 in recognition of the work done on the iSpeak website, coming in 12th in international ranking for business-to-business website design. We are grateful to be recognized as a creative agency producing excellent website designs. iSpeak came to Hot Dog Marketing with a website…

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Blog | website design | Websites

Website Design Trends for 2019
ByAmanda McElvain December 31, 2018

Prioritizing mobile, bold visuals, asymmetrical design, and immersive video will continue evolving web design in 2019. Here’s a list of design elements and terms to focus on from our in-house website developer Amanda McElvain. Bold Visuals – Website Design Trends to Consider for 2019 Custom Illustration – Illustration allows you, as a business, to be…

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Blog | branding | For Pack Leaders – Blogs for CEOs | strategy | website content | website design

What Your New Website Should Look Like in 2019
ByJessica Scanlon November 16, 2018

If you’re thinking about a new website in 2019, then think about investing in the new project wisely. While it’s hard to know exactly how make a site that won’t be outdated in a couple of years, you can rely on these upcoming trends to make sure your designing something forward-thinking and will continue to…

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Blog | strategy | website design

Small Business Marketing Tips for 2017 – It’s All About Mobile
ByCathy Edison December 28, 2016

If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is…

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Blog | online marketing | social media marketing | website content | website design

5 Basics of Small Business Online Marketing
ByHot Dog Marketing October 10, 2016

Many businesses underestimate the importance of online marketing. Small business online marketing is crucial to building a relationship with your audience in the digital world. Implementing a strategic online marketing strategy is an important component for business growth and success. There are many components of online marketing for businesses and we’ve narrowed down five important…

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