If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
It seems like every time you open your laptop there is a new social network to join. Looking at my email every day I can tell you I am solicited to share, view and connect on sites which I honestly can’t even remember the reason for joining in the first place. We all know the…
A lot of small businesses do everything they can to take advantage of free online services that, in their own ways, can contribute to their overall search-ability when playing the SEO (Search Engine Optimization) game. Which is why it’s surprising to find that many small businesses aren’t taking advantage of posting regular YouTube content to their…
Our favorite social media scheduler is Hootsuite, and up until recently users were not able to schedule their Instagram updates (or have an option for us to manage Instagram on behalf of businesses). This was frustrating for many businesses who would have to manually submit their content via phone, but now with the ability to…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
If you’re a small business owner chances are you’ve heard that you need to keep up on your SEO strategies. If you don’t know what SEO is then you probably have bigger problems but in short, SEO is Search Engine Optimization and is used every day when someone puts in keywords into a search bar….
If you’ve tried to keep up with your social media management and run your business at the same time, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting, staffing (the list can go on forever, right?) If your online presence is a…
Pinterest Introduces Advertising Opportunities for Business Profiles It’s here! The ability to pay to promote pins on Pinterest. If you are familiar with paid advertisements on other social media sites, like Facebook, you already have the gist of how paid promotional pins work. If you aren’t familiar, here is the rundown. Promoted pins run on…
The new year is here, and with the new year there are new rules. New rules on Facebook that is. Facebook recently surveyed hundreds of thousands of users on what they could improve. One resounding answer was: less promotional posts. Upon digging deeper Facebook found it was strictly those promotional posts that so many businesses…
I’ve recently had one of the craziest conversations with a potential client I think I’ll ever have in regards to Facebook marketing. It’s a quintessential example of a client that I was in no position to help and should have backed away from slowly when he started in with his questions: “How do I get…