Instagram really realizes the value of businesses on their platform and has begun catering to them through their Instagram Business site, making the task of writing this article fun and easier. I present to you, the How-To of Instagram, business edition. Setting Up Your Business Instagram Instagram will suggest followers for you to connect with…
If any of your customers use smartphones or the Internet, you should probably be using social media to get the word out about your business. Doing it and doing it well are two different things, though. There are some pitfalls to avoid and some good rules of thumb to remember. You don’t want your business…
By Frank RamirezGuest Blogger You may have never heard of Twitter Bootstrap, and up until about a month ago, neither did I. Twitter Bootstrap is an open-source framework that is used to build websites and web applications. In short, it is a free set of tools that includes HTML & CSS templates, as well as…
I recently gave a presentation at the newly formed Williamson County Marketing Alliance meeting in Cedar Park and had enough engagement that I thought it would make a helpful blog topic for all you small business owners out there. How to Pick Social Media for Your Business No, you don’t have to be on everything…
Finally, Pinterest has made the move to separate personal boards and business boards. If your business has a normal, personal profile on Pinterest, you can easily convert your existing account to a business account by visiting The Pinterest for Business page. Why bother? Right now, there doesn’t seem to be much distinction in features for Pinterest…
There’s a great article floating around from eMarketer Mobile. It summarized some new stats gathered from a survey in regards to consumer habits and social media’s effect on these habits. Here are a few of the graphics from that article.
Articles with beautiful graphics continue to show: the more appealing you make your online communications, the more likely it’ll get pinned, re-blogged, linked to . . . you name it. This is an attractive piece on how to create those infographics we can’t get enough of (Thank you mashable.com). Some key ideas to take away…
I couldn’t have said it better myself. This article is a real gem, and there’s a good reason why it was trending on LinkedIn this week. As you start planning your marketing budget, the key is to look for your best bang for your buck. With the continued reliance on the internet to bring us…
There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…
We’ve offered a lot of advice regarding social media, and this article is another great reference for 10 Guidelines for Gaining Raving Fans on social media. My favorite is number 9: Make What You Provide Actionable. Making someone say “that’s great advice” is good. Making that person say “Wow, that is great advice and I…