What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…
When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…
Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smartphone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are becoming…
Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…
When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to…
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
So, you’ve finally done it. You bit the bullet after a year of ‘meaning to’ and redesigned your website. The best part is you really love it and you’re ready for the world to see your new, updated and more polished look! Whoa there. We know you’re excited, and we’re excited for you, but there…
Using SEO as a Community Builder Search Engine Optimization (SEO) is still an elusive concept for many small business owners or even many large corporations for that matter. There are various interconnected parts and strategies in play that it can be daunting to even try to take the time to understand it, much less tackle…