Blog | blogging | branding | email marketing | online advertising | online marketing | SEO | social media marketing | strategy | video marketing | website content | Websites

SaaS Marketing Strategy Ideas to Start Using
ByHot Dog Marketing May 28, 2021

Does a SaaS marketing strategy differ from traditional product and service marketing plans? The short answer is: yes. SaaS (Software-as-a-Service) companies use and even require a different approach to marketing than most traditional businesses. Why? Because the traditional marketing approach is based on a one-time interaction with the customer. The idea is to get them…

Read More SaaS Marketing Strategy Ideas to Start Using
Blog | online marketing | SEO

Don’t Gloss Over This SEO Glossary
ByHot Dog Marketing December 29, 2020

Okay, we get it. Someone told you to start using Search Engine Optimization (SEO) to increase your website traffic, but you have no idea what any of this stuff means. The good news, you’re not alone! We’re glad that you want to know more about this digital field and how it can best serve your…

Read More Don’t Gloss Over This SEO Glossary
Blog | SEO

Core Web Vitals: What they are and why they’re important for your website’s success
ByHot Dog Marketing November 18, 2020

What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…

Read More Core Web Vitals: What they are and why they’re important for your website’s success
Blog | SEO | This Month's Newsletter

Do I need to keep doing SEO?
ByHot Dog Marketing October 22, 2020

When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…

Read More Do I need to keep doing SEO?
Blog | blogging | branding | online marketing | SEO | website content

How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
ByHot Dog Marketing March 6, 2019

Organic content is an opportunity to speak directly to your audience. Whether they’re looking for information, education, humor, or entertainment, deliver it through the content on your website. This organic content may reach your target audience through being shared peer-to-peer or getting picked up by a news outlet or influencer in an industry. Having organic…

Read More How Organic Website Content Can Elevate Your Website and Differentiate Your Brand
Blog | SEO

Is Your Website SEO Ready for the Rise in Voice Search?
ByHot Dog Marketing January 7, 2019

Any device you use to help you find answers, places, recommendations, and more most likely has a voice search feature nowadays. Whether a smart speaker, smart TV, a personal computer, or smartphone, searching via voice is a rising trend for consumers worldwide. In fact, smart speakers like the Amazon Echo, and Google Home are becoming…

Read More Is Your Website SEO Ready for the Rise in Voice Search?
Blog | online marketing | SEO

The Nightmare of Poor Web Maintenance: Importance of Small Businesses Maintaining their Website
ByHot Dog Marketing October 10, 2017

Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…

Read More The Nightmare of Poor Web Maintenance: Importance of Small Businesses Maintaining their Website
Blog | SEO

Long Live SEO: Is Search Engine Optimization Dead?
ByHot Dog Marketing July 11, 2017

When you perform searches online about search engine optimization, chances are you’ll come across at least one article in which the headline claims that search engine optimization is dead. Marketers have long listened to the chatter circling the rumor mill that search engine optimization (you know, the necessary process of making your website visible to…

Read More Long Live SEO: Is Search Engine Optimization Dead?
Blog | SEO | social media marketing | strategy

How Small Businesses Can Survive 5 Years
ByHot Dog Marketing March 2, 2017

Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…

Read More How Small Businesses Can Survive 5 Years
Uncategorized | Blog | blogging | email marketing | SEO | social media marketing

How a Digital Marketing Superhero Can Save the Day
ByHot Dog Marketing January 30, 2017

It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…

Read More How a Digital Marketing Superhero Can Save the Day