Featuring your business on Yelp! and other online review sites is a necessary piece of the internet marketing puzzle, but when a bad review starts to sour your business, how do you save your business? You’ve launched your small business and proudly started to market it online. You’ve launched a website and you’ve started to…
The holidays are just around the corner. It’s time to start implementing some winter and holiday-related promotions. If you’ve watched TV anytime since Halloween, you’ll see that large businesses are starting earlier and earlier each year. Time for you and your small business to leverage some holiday cheer. We all know that Thanksgiving kicks off…
Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more. Here are some quick copy ideas that you can use as…
There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…
There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…
Most of the businesses in this article are larger than most of my typical clients, but that doesn’t mean big ideas can’t come from a single sole proprietor or a team of partners. Hey! There’s even a shout-out to my favorite Austin institution – The Alamo Drafthouse. Quirky sells! Read the AdAge article here.
Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them. Austin, TX Summer Promotional Copy Ideas: Customers normally have fun on their minds when the summer…
Last month, we discussed the ins and outs of good social media frequency (visit the archived blog). This month, we’ll look at how to pick your tone and content. “Think about it like having a conversation with a friend but with your boss looking over your shoulder.”That’s pretty good advice from Merrell Ligons, Digital Solutions…