As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…
Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…
Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…
As SaaS companies head into the final quarter of 2024, fall is an ideal time to implement marketing strategies that capitalize on upcoming holidays, end-of-year planning, and budget allocations for 2025. Here are some ideas to make the most of the season: Seasonal Marketing is More than Leaves and Holidays Seasonal Email Campaigns for SaaS…
LinkedIn is fast becoming the advertising and social platform of choice for businesses. Particularly those in the B2B and B2G space. The following LinkedIn statistics may help explain why: What kind of company should be advertising on LinkedIn? LinkedIn Ads works best for companies in the B2B space when they have: LinkedIn Ads work best…
The Power of Social Ad Retargeting Hello, fellow business enthusiasts! Today, we embark on an exciting journey through the realm of social ad retargeting to discover its potential in fostering customer loyalty. HubSpot states that brand loyalty, on the other hand, is driven by a consumer’s connection to your brand. Loyalists are swayed by factors…
Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….
Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…
Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…
Today, 93% of American adults use the internet. Though the internet is often seen as a young person’s game, people of all ages interact with digital marketing daily. Whether it’s watching an advertisement before watching a YouTube video or company social media plunging into a new trend, all types of marketing inform a person’s…