In today’s digital age, a strong online presence is essential for the success of any small business. We’re sure you’ve heard this before, but it’s the truth – your website serves as a virtual storefront. You invest time, money, and hard work in maintaining your physical location, so why should your online platform be any…
Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…
There are SO many processes and steps and interconnecting pieces involved in running a business that getting everything to run smoothly and in sync can feel like an overwhelming impossibility. Every department is working on different tasks using different software tools with different goals in mind. Certain aspects of the business may be thriving while…
Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…
Starting with Why There was a consistent, underlying, message from most of the presenters that I listened to over the past few days at HubSpot Inbound 2022 — that knowing and understanding your “Why” is a mandatory starting point for success. If you’ve read Simon Sinek’s popular book “Start With Why”, then you know how…
Marketing automation is nothing short of a game changer for eCommerce businesses and digital marketers. It’s no wonder that it’s seeing an increased adoption rate. In fact, a recent study forecasts that the value of this industry could grow to $8.42 billion by 2027. But what is marketing automation, exactly? And how does it work? Marketing…
A blog, short for a “Web log”, is a tool typically used for online marketing or opinion that is designed to create a space to share thoughts and ideas on a regular or semi-regular basis. In contrast to many other content creation avenues, blogs are usually written in a personal, but authoritative, voice. Blogging can be…
Visibility, brand awareness, lead generation: these may all sound like corporate buzzwords, but each of them is an essential component to a business’s success. If potential customers don’t know your business, if they’ve never heard of it, and if they can’t find it, then it is doomed to failure. Especially if you are a small…
Google Analytics Defined Google Analytics (GA) is a free web platform from Google where one can track virtually every user action taken on their website simply by installing a piece of code in their site’s code. We’re living in the 2020s, and the days of a simple “brochure” website are over. This free product from…
What is Lead Generation? You know that line from the movie Field of Dreams, “if you build it, they will come?” Well, turns out that when it comes to building your business and acquiring customers, that phrase is undeniably false. Simply putting up a website or flicking on a neon “OPEN” sign won’t bring in clients….