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Three Mistakes Small Business Owners Make Marketing Their Business
ByJessica Scanlon July 14, 2015

By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…

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Blog | graphic design | strategy | website design

5 Things Every Small Business Needs to Know About Branding
ByHot Dog Marketing Marketer June 24, 2015

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…

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Blog | online advertising | social media marketing

Using Pinterest to Market Your Business
ByJessica Scanlon June 16, 2012

There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…

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Blog | online advertising | strategy

What’s in a name?
ByJessica Scanlon June 5, 2012

There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…

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Blog | online marketing | strategy

Myths about Marketing Your Own Business
ByJessica Scanlon June 1, 2012

So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…

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Blog | strategy

The Power of Branding and Message Integration
ByJessica Scanlon May 16, 2012

When I first meet with a client, often his or her first request is for help with a specific medium. Sometimes they want to get on social media outlets like Facebook and Twitter, but don’t know what to do with them. Sometimes they need brochures or ads. Before I go down the yellow brick road…

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Blog | strategy

The First Thing You Should Do to Market Your Business
ByJessica Scanlon May 5, 2012

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Blog | graphic design | strategy | website design

What’s Your Type?
ByJessica Scanlon March 30, 2012

Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…

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