Three Mistakes Small Business Owners Make Marketing Their Business
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Three Mistakes Small Business Owners Make Marketing Their Business

ByJessica Scanlon

By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…

5 Things Every Small Business Needs to Know About Branding
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5 Things Every Small Business Needs to Know About Branding

ByHot Dog Marketing Marketer

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…

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Using Pinterest to Market Your Business

ByJessica Scanlon

There’s a great (and beautiful) article featured in Entrepreneur Magazine about using Pinterest to market your business. The intro paragraph brings up a good question. Not everyone needs to be jumping on the Pinterest bandwagon just because it’s there. What kind of businesses can benefit from having a picture-pinning profile on Pinterest? (Say that five…