Google Local Service Ads Defined According to Search Engine Journal, local service ads (LSAs) are pay-per-lead ads. This means You’ll be able to hold on to a bid per lead basis rather than paying for clicks that may or may not turn into engagements with your sales team. These advertisements show up through the top…
Social Media Week Austin crowded Austin’s Central Library late last month as digital marketers, entrepreneurs, and business owners flocked to downtown Austin, Texas. During the three-day conference, attendees spent hours learning in-depth strategies for social media, branding, and getting to know their targeted audiences better. We sent our content marketing specialist, Mar Maldonado, to bring…
MVBA Law is a collection and legal services agency that strategically partners with government institutions. Historically, the company has focused on the services they provide and maintained a brand typical for the industry. MVBA decided to update their website. They hired another marketing agency to build it but were unsatisfied with the result. They were…
Why Marketing Services Shouldn’t be Treated Like Just Another Vendor Looking for a vendor to “just take care of this?” You have a company that takes care of your coffee? Why not find a vendor to take care of your SEO or Social Media? There are plenty of large sales organizations that are happy to…
Last but not least, we’ve come to the first thing everyone thinks of when they hear the words “online marketing”. Social media may not be every business owner’s best friend, but it should be! It’s the quickest way to update your customer base on new events, requires less extensive writing than a blog and less…
Landscaping was not just a hobby or second income for Chris Sypniewski. His company, Texas Lawn Sense, did so much more for homeowners in Georgetown, Texas who wanted their lawns to be an extension of their beautiful homes: landscaping, planning, and evaluations. Chris wanted to reach people who really cared about their landscapes and show…
The Basics of Small Business Content Marketing Learned by a Content Marketing Intern If you run a small business, this article is for you. If you are developing a marketing plan, read on. If you’re headed for a career in marketing, or you want to hear the basics from a fresh perspective; these are the absolute…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm…
There are likely hundreds of digital marketing tools and social media marketing tools available. How does someone even begin to sort through all of them and ultimately choose which marketing tools to use on a daily basis? Every day, we use numerous marketing tools to measure our clients’ success through marketing. We’ve tried many tools…