The holidays are just around the corner. It’s time to start implementing some winter and holiday-related promotions. If you’ve watched TV anytime since Halloween, you’ll see that large businesses are starting earlier and earlier each year. Time for you and your small business to leverage some holiday cheer. We all know that Thanksgiving kicks off…
I think it’s fair to say that we can all get bored with feeding a constant stream of generic content to social media and to websites. While you might be checking “content marketing” off your list, if you’re feeling that snore coming on, so is your audience. I have to admit that I have struggled…
There’s not a lot of debate about the validity of having a strong logo to represent your business. When small businesses have a stand out logo, it looks more professional, capable, and stable. Marketing materials, web design, and other communication pieces with a great logo not only help your audience pick you out from the…
Fall is just around the corner, and even though it’s still screaming hot outside, it’s time to start planning your Fall promotions. Austin’s autumn is a great shopping season, and consumers are ready to embrace the milder temperatures by getting out and doing more. Here are some quick copy ideas that you can use as…
Hot Dog Marketing is now offering Every Door Direct Mail (EDDM) assistance for its small business clients. If you’re not familiar with EDDM, it’s a new service offered by the USPS that let’s you skip the step of buying a mailing list, purchasing a postage permit, and paying for address inkjetting. How to Prepare Your…
Hey Gang! We’re starting the second half of the year now, and it’s a good time to examine your marketing plan and see how you’re doing. If you don’t have a marketing plan, check out these free templates. Branding and Branded Materials Do you have enough business cards for your upcoming networking and events? Have…
There was a great article in the Entrepreneur magazine online about how to brainstorm a business name, and it reminded me of an article I wrote years ago on the subject. That blog is long gone, but I can remember the simple tips to keep in mind when you’re picking out a name for the…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…
I’ve been talking about landing pages with a few clients recently, and I came across this video from Google Adwords about getting the most out of your landing page. The three principles discussed in the video apply to all landing pages – whether you’re selling a product online, promoting a special, or just trying to…
Words of wisdom for mind, body and health are easy to find inside Martha Stewart’s Whole Living magazine. But this month’s issue has a recipe for Self-Promotion. I thought I’d include tidbits here for your enjoyment. Be One with Your Work Stand in integrity with what you’re selling. You’re putting something out there that you…