Our favorite social media scheduler is Hootsuite, and up until recently users were not able to schedule their Instagram updates (or have an option for us to manage Instagram on behalf of businesses). This was frustrating for many businesses who would have to manually submit their content via phone, but now with the ability to…
By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…
If you’ve tried to keep up with your social media management and run your business at the same time, then you already know how difficult it can be. It’s hard to make it a priority over customer phone calls, sales, accounting, staffing (the list can go on forever, right?) If your online presence is a…
If you’re hesitant to try email marketing for your business, you’re missing out on one of the most effective and inexpensive ways to market to your best customers. According to eMarketer, 73% of marketers agree that email marketing is integral to their business. When looking at the numbers, it isn’t too difficult to understand why….
Pinterest Introduces Advertising Opportunities for Business Profiles It’s here! The ability to pay to promote pins on Pinterest. If you are familiar with paid advertisements on other social media sites, like Facebook, you already have the gist of how paid promotional pins work. If you aren’t familiar, here is the rundown. Promoted pins run on…
The new year is here, and with the new year there are new rules. New rules on Facebook that is. Facebook recently surveyed hundreds of thousands of users on what they could improve. One resounding answer was: less promotional posts. Upon digging deeper Facebook found it was strictly those promotional posts that so many businesses…
I’ve recently had one of the craziest conversations with a potential client I think I’ll ever have in regards to Facebook marketing. It’s a quintessential example of a client that I was in no position to help and should have backed away from slowly when he started in with his questions: “How do I get…
We get a lot of small business clients contacting us looking for the magic bullet to solving their marketing problems. In fact, with all the information out there about content marketing and flashy terms like “online sales funnel,” there’s a percentage of new entrepreneurs that will start their businesses in 2015 and will hope that…
You’ve worked hard on your website. It’s loaded with keywords and amazing content. The design is modern, responsive, and intuitive. You’re paying for online advertising. Every piece of your social media strategy is in place. Now it’s time to sit back and watch the customers walk through the door, right? Without analytics, you can’t be…
So, you think you don’t need to hire a marketing company to help you? Fair enough. Consider these Myths and Facts and see how hiring help might be the best decision you made for your business. Myth:For the savvy small business owner, taking a DIY approach to marketing is not only affordable but it helps…