Content marketing is the act of creating and publishing content in various forms so that audiences will consume it, trust the author, and become customers. The content is often educational written text like a blog post or an e-book. However, content marketing isn’t limited to educational materials or written text. It could be funny, emotional,…
Agile Marketing is taking the principles of the agile methodology and applying them to marketing. The 12-month marketing plan has been suffering for years inside of companies as marketing executives and C-Suite leaders clung to the tradition of the one-time strategic annual plan. COVID finally put it out of its misery. The normal cycle of…
Email Marketing Defined When you think of email marketing, you think of the daunting mass of emails in your inbox, right? Despite the array of emails, we receive and ignore, email marketing is not useless. In fact, if you can get their attention, email marketing is an excellent tool for business owners to understand their…
Social Media Marketing Defined Hootsuite defines social media marketing as the practice of using social media channels to sell or promote a brand, product, or service. Social media marketing can help meet several of your goals, including: Increase brand awareness Humanize your brand and make it relatable Establish your brand as an expert in their field Increase website traffic …
A marketing strategy for predictable and sustainable business growth. Imagine you are taking a road trip to Disney World. You buy your tickets online, pack the car, and hit the road. Map? GPS? Smartphone? Who needs them, right? You know Disney is in that general direction, and you’re headed that way – you’ll get there eventually. Does…
What does SEO mean? SEO stands for “search engine optimization,” and it is the process of improving your website’s search engine ranking through online activities. These activities include increasing your website’s speed, creating and publishing excellent content and obtaining links from other credible websites to yours. SEO can be a topic often shrouded in mystery,…
Our newest car model is “best in class!” These scissors are 70% titanium! We provide internet with speeds up to 100Mbps! So, what? What is Customer-Centric Marketing? Customer-centric marketing has been around for a long time, but many businesses and business owners don’t use it and have no idea what it is. This is severely…
What is a growth strategy? To put it obviously – it’s a plan that outlines how you will grow your company. It includes marketing and advertising campaigns and new product development, market penetration, or new partnerships. There’s a saying, “Good things come to those who wait.” However, to successfully grow a business, “sit and wait”…
Content marketing is a powerful tool for SaaS companies to help them be the go-to resource for their customers and potential customers. Content marketing involves producing content on a regular basis that will appeal to your target audience – in this case, your SaaS product users. This blog post covers what content marketing is and…
What Is Lead Generation? Well, firstly, you might ask what a lead is. A lead is a general interest in your company or service. See Our Guide: Difference Between Brand Building and Lead Generation According to HubSpot, lead generation is “the process of attracting and converting strangers and prospects into someone who has indicated an interest in…