Most of the businesses in this article are larger than most of my typical clients, but that doesn’t mean big ideas can’t come from a single sole proprietor or a team of partners. Hey! There’s even a shout-out to my favorite Austin institution – The Alamo Drafthouse. Quirky sells! Read the AdAge article here.
When I first meet with a client, often his or her first request is for help with a specific medium. Sometimes they want to get on social media outlets like Facebook and Twitter, but don’t know what to do with them. Sometimes they need brochures or ads. Before I go down the yellow brick road…
We’ve offered a lot of advice regarding social media, and this article is another great reference for 10 Guidelines for Gaining Raving Fans on social media. My favorite is number 9: Make What You Provide Actionable. Making someone say “that’s great advice” is good. Making that person say “Wow, that is great advice and I…
The power and importance of sending handwritten thank yous has been a common piece of advice I give all of my clients. From retail to service providers, you can make a huge difference in your brand perception and your brand’s stickiness. It was the topic of a recent New York Times column by a local…
Summer is a great time to market in Austin. Austin and surrounding Central Texas customers all have similar themes rolling around in their heads and here’s a cheat sheet of marketing ideas you can use as you target them. Austin, TX Summer Promotional Copy Ideas: Customers normally have fun on their minds when the summer…
I’m a practical marketer . . . since I started my company, I dreamed of a flash site with a custom flash pre-loader. But I remembered how much I actually hate websites with too many bells and whistles. This is the downfall for most graphic designers who dabble in web – they shoot for the…
Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…
Small business owners are faced with numerous decisions on a daily basis, and one that they often put off is hiring an expert marketer to help grow their businesses. One of the reasons this gets tossed on the backburner is because it can be intimidating when you don’t know what questions to ask. Here are some…