By now, you’ve figured out that video is all the rage in content marketing. Brands are using video now more than ever for more than just advertising spots – they’re using them to tell stories, to showcase the unique capabilities of their products and services and more. Through video, they’re able to define their brand…
Every day, it seems like someone is celebrating a new, off-beat holiday. Unlike the federal or state holidays, these national holidays are not exactly like they sound. For decades, national holidays have been anything from cause recognition to celebrating popular food items like pizza, donuts, and coffee, a little-known event or person, recognition for a…
International Client’s Day has me thinking… As I approach my one year mark as Client Services Manager, I am filled with gratitude to think of how lucky I am to have clients that are fun and exciting to work with. I truly enjoy every one of our clients because they all bring something new and…
Small businesses make up the backbone of our nation’s economy. They’re an essential component of the American Dream. So why are so many small businesses incapable of achieving long-term growth or sustainability? The truth is, the American Dream isn’t easy to achieve. An estimated 60% of businesses fail within their first two years and only…
It’s a bird! It’s a plane! It’s…a digital marketing plan? You’re probably asking yourself, how can a digital marketing superhero help my business? Okay, you’re probably not asking yourself that, but chances are you’re asking yourself how you can use marketing to grow your business. Well, we have the answer. Digital Marketing is Valuable Many…
As the New Year approaches, I like to take time to reflect on the year that has passed and how I can advise and teach those who may, right now, be where I was four months ago. A mere four months ago, I started my journey as a marketing intern with a growing marketing firm…
There are likely hundreds of digital marketing tools and social media marketing tools available. How does someone even begin to sort through all of them and ultimately choose which marketing tools to use on a daily basis? Every day, we use numerous marketing tools to measure our clients’ success through marketing. We’ve tried many tools…
Many businesses underestimate the importance of online marketing. Small business online marketing is crucial to building a relationship with your audience in the digital world. Implementing a strategic online marketing strategy is an important component for business growth and success. There are many components of online marketing for businesses and we’ve narrowed down five important…
Small business social media managers rejoice! Businesses are closer to getting both real-time content and branded posting on one platform with the recent addition of the ‘Stories’ feature on Instagram. The ‘Stories’ feature which was once unique to Snapchat, an app for user posting and sharing of real-time photos and videos, has been adopted to…
You are not alone in this world. There are endless tools available to small businesses that will not only make your life easier, but will actually assist you in keeping your customer happy and up to date. The tools outlined below are some of the most basic and widely available, so read on and make…