B2B | Blog | branding | buzz | Logos | strategy | Trade Shows | website design

What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

Read More What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
B2B | branding | Logos | strategy

The Long Game: How a Strong Brand Fuels Sustainable Business Growth
ByCathy Edison July 2, 2025August 19, 2025

In today’s instant gratification culture, business leaders often want fast results. However, when it comes to brand building, playing the long game yields the greatest return. A strong brand doesn’t just look good—it attracts the right audience, earns trust, and becomes your best long-term sales tool. So, how long does it actually take to build…

Read More The Long Game: How a Strong Brand Fuels Sustainable Business Growth
B2B | branding | website design

Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)
ByCathy Edison June 9, 2025June 29, 2025

If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…

Read More Build a Brand Your Buyers Remember (Even If They’re Not Ready to Hire You Yet)
B2B | Blog | online marketing | strategy | video marketing

Video Repurposing Strategy: One Video, Many Uses
ByCathy Edison April 14, 2025April 14, 2025

Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…

Read More Video Repurposing Strategy: One Video, Many Uses
B2B | Blog | Methodology | online advertising | online marketing

6 Steps to Build a Marketing Budget That Scales with Your Business
ByCathy Edison March 25, 2025March 3, 2025

As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…

Read More 6 Steps to Build a Marketing Budget That Scales with Your Business
B2B | Methodology | online advertising | online marketing

What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
ByCathy Edison March 19, 2025March 24, 2025

Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…

Read More What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
Artificial Intelligence | B2B | Blog | online advertising | online marketing

How AI Can Help Optimize Your Marketing Spend
ByCathy Edison March 11, 2025March 24, 2025

Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…

Read More How AI Can Help Optimize Your Marketing Spend
Blog | B2B | branding | strategy | Websites

Branding Checklist: Is Your Brand Working for You?
ByCathy Edison March 5, 2025March 24, 2025

Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…

Read More Branding Checklist: Is Your Brand Working for You?
B2B | online marketing | strategy

Where to Spend vs. Where to Cut: B2B Marketing Budget Adjustments for 2025
ByCathy Edison March 3, 2025March 3, 2025

As business-to-business (B2B) companies prepare for 2025, marketing budgets must be more strategic. Economic shifts, changing buyer behaviors, and evolving digital trends require companies to rethink where they invest and where they cut back. As of March of 2025, these are our recommendations if you are feeling the pinch. A well-allocated marketing budget isn’t about…

Read More Where to Spend vs. Where to Cut: B2B Marketing Budget Adjustments for 2025
B2B | online marketing | social media marketing

LinkedIn’s Secret Menu: Hidden Features to Boost Your B2B Marketing
ByCathy Edison February 4, 2025March 24, 2025

When you think of LinkedIn, you likely picture job postings, professional networking, and the occasional thought leadership post. But just like your favorite fast-food chain’s secret menu, LinkedIn has a variety of lesser-known features that can supercharge your marketing efforts—if you know where to find them. Whether you’re looking to generate leads, enhance engagement, or…

Read More LinkedIn’s Secret Menu: Hidden Features to Boost Your B2B Marketing