AEC firms in Central Texas are entering 2026 amid rapid regional growth, infrastructure investment and development demand. On paper, it should be a high-growth time for small and mid-size firms, but many are stretched so thin that they miss opportunities. This is the capacity crisis. It is affecting architecture firms as they try to keep…
Marketing leaders love touting omnichannel experiences. But between the ambition and reality, something essential is getting lost across the customer journey. Recent research shows this gap is more than just frustrating; it can actually be risky. Most B2B buyers complete the bulk (roughly two-thirds) of their research and decision process; vendor shortlisting, requirements gathering, vendor…
Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…
In today’s instant gratification culture, business leaders often want fast results. However, when it comes to brand building, playing the long game yields the greatest return. A strong brand doesn’t just look good—it attracts the right audience, earns trust, and becomes your best long-term sales tool. So, how long does it actually take to build…
If only 5% of your potential customers actively seek your services, how can you reach the other 95%? You build a brand they remember. In this blog, we’ll show small businesses in Central Texas—including Austin, Round Rock, Cedar Park, and Leander—how to stand out, stay visible, and earn trust over time with brand-first marketing. Why…
Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…
As a small or medium-sized business (SMB) owner, you already know that marketing is essential to growth. But how much should you spend? Where should that money go? How do you create a marketing budget that adapts to your business scales? A marketing budget isn’t just a number you plug in once and forget. It…
Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…
Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…
Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…