Agile | Automation | Blog | HubSpot | Methodology | Podcast

CEO of Hot Dog Marketing Talks Agile Marketing on International HubSpot Podcast
ByCathy Edison August 11, 2022

Jessica Scanlon, the CEO of Hot Dog Marketing, joined the Agency Unfiltered podcast to share her team’s journey in moving from conventional retainers to an agile retainer approach. As Jessica explains, by using the agile methodology, the production sprints and planning cycles of her team’s retainers have become more flexible and responsive and are generating…

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Blog | Websites

10 Most Common Website Issues We Uncover Just By Looking
ByCathy Edison January 24, 2020

Here are the 10 most common website issues that we uncover during our marketing assessments: 10. Underdeveloped about page. Next to the home page of a website, the about or team page is often the most visited page on a website. It deserves a little love, too. I can see why some people skip or…

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Blog

Fanning the Entrepreneurial Flame for Local Business Owners
ByCathy Edison November 15, 2019

The attendance at the recent Spark event put on by the Round Rock Chamber of Commerce was no surprise to anyone who knows the speaker, our own Jessica Scanlon. She is not only a captivating speaker, but has a business journey story that is engaging and honest, and everyone wanted not only to support their…

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Blog | website design

Hot Dog Marketing is a dotCOMM Gold Award Winner
ByCathy Edison October 7, 2019

Hot Dog Marketing has been awarded the dotCOMM Gold Award for 2019 in recognition of the work done on the iSpeak website, coming in 12th in international ranking for business-to-business website design. We are grateful to be recognized as a creative agency producing excellent website designs. iSpeak came to Hot Dog Marketing with a website…

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Blog | online marketing | video marketing

We Tasted Pumpkin Spice Everything!
ByCathy Edison October 19, 2017

After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that…

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online advertising

Facebook vs. Business: A Story of Love and Hate
ByCathy Edison September 25, 2017

The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from…

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Blog | online marketing

7 Tips to Help Small Business Owners Make It to 5 Years
ByCathy Edison March 6, 2017

Hot Dog Marketing is celebrating our 5-year anniversary this month! We made it over this big business anniversary hurdle by following some great advice and wisdom that fellow business owners shared with us. Here are our top tips for small business owners from Top Dog Jessica Scanlon. 1. Develop a Memorable Brand via GIPHY 2….

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Blog | blogging | email marketing | social media marketing

Small Business Digital Marketing – Why You “Can’t” Do It Alone
ByCathy Edison January 31, 2017

Okay, let’s be honest, you’re a small business owner, you probably could do it alone. That’s what being a small business owner is built on. Drive, determination and A LOT of time building something from nothing on your own. But you’ve been doing this for a little while now and you realize just how valuable…

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Blog | strategy | website design

Small Business Marketing Tips for 2017 – It’s All About Mobile
ByCathy Edison December 28, 2016

If there is one thing you can say about marketing in the digital age, it’s that there is never a boring moment! There is always something new and exciting on the horizon, whether it be a new social media platform, Google algorithm shift or SEO updates, it’s a lot to keep up with. Mobile is…

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Blog | blogging | online marketing

What Should My Business Blog Be About?
ByCathy Edison October 17, 2016

Blogs are a great thing, they really are. Your blog positions you as an expert in your field and your business as a resource for potential and existing clients. Your blog has behind-the-scenes power as well! Blogs are great for Search Engine Optimization (SEO), which is the lifeblood of your website, especially if your website…

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