At Hot Dog Marketing, we’ve encountered some amusing yet frustrating instances where AI doesn’t get it right. Our company has nothing to do with actual hot dogs—we specialize in helping service-based businesses and government entities create comprehensive marketing strategies. But what do we get when we have tested AI tools to generate Google Ads? Ads…
Welcome to HubSpot! We’re Glad You’re Here. Welcome to HubSpot, a powerful tool that can transform your business by streamlining your marketing, sales, and service processes. If you’re new here, you might wonder how to get started and make the most of what HubSpot offers. Don’t worry; we’ve got you covered. Let’s walk through the…
n business, especially in service-oriented sectors, offering a “VIP” experience can significantly elevate a brand’s standing in the eyes of its customers. However, when the execution falls short of expectations, it can negatively impact the company’s reputation.
Official Channels Notwithstanding, B2G Branding is Paramount to Ongoing Success In the Business-to-Government (B2G) sector, the importance of marketing might be underestimated due to the focus on Request for Proposal (RFP) and Request for Quote (RFQ) processes. However, effective marketing can significantly influence the procurement process, providing a competitive edge to businesses that excel at…
LinkedIn is fast becoming the advertising and social platform of choice for businesses. Particularly those in the B2B and B2G space. The following LinkedIn statistics may help explain why: What kind of company should be advertising on LinkedIn? LinkedIn Ads works best for companies in the B2B space when they have: LinkedIn Ads work best…
Attain a Competitive Edge through a Strategic Approach to Marketing Are you prepared to elevate your B2B or B2G marketing endeavors to new heights? We are about to delve into the game-changing world of marketing strategy, which can be transformative for your business and campaigns. Envision engaging in a game of chess without a well-thought-out…
Download Data from Google Analytics If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), this is the first step you should take. You will want a minimum of six months of data from your Universal Analytics account, but you will need to determine how much…
How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…
The answer is relatively ironic and quite inevitable. As we watch the rise of concepts that have been out of the national eye as the millennial generations grew, like unionizing, it stands to reason that other pieces of our past will come to the forefront. The fast-forward into digital spaces for business, as well as…
Fall Marketing Ideas The summer lull is almost over and everybody is getting back to town while kids prepare for school. Therefore, making fall the perfect season to ramp up your marketing strategy and promotions. It is the only way to keep your Austin area business fresh and reel in prospective customers. However, how do…