By Jessica Scanlon WordPress – if you’re not a particularly tech-y person, you may have heard of WordPress or you may only associate the brand with blogging, but WordPress has come a long way and is now one of the most popular open source platforms for creating and managing a website without the need to…
You’ve worked hard on your website. It’s loaded with keywords and amazing content. The design is modern, responsive, and intuitive. You’re paying for online advertising. Every piece of your social media strategy is in place. Now it’s time to sit back and watch the customers walk through the door, right? Without analytics, you can’t be…
Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…
If you’ve had your small business ear to the ground at all in the last couple of years, you know that content marketing is king and updating your website with relevant and useful content is the gold mine for connecting with potential customers through organic web traffic. The hardest part of content marketing is the…
By Frank RamirezGuest Blogger You may have never heard of Twitter Bootstrap and up until about a month ago, neither did I. Twitter Bootstrap is an open-source framework that is used to build websites and web applications. In short it is a free set of tools that include HTML & CSS templates, as well as,…
Featuring your business on Yelp! and other online review sites is a necessary piece of the internet marketing puzzle, but when a bad review starts to sour your business, how do you save your business? You’ve launched your small business and proudly started to market it online. You’ve launched a website and you’ve started to…
By Guest Blogger: Jen McGahanOwner and Copywriter at MyTeamConnects.com What’s the first thing you do when you land on a webpage without any graphics? Maybe you groan. Ugh. Or sigh and dig in a little just to see if the thing is worth reading. All text and no pictures is a disastrous combo on the…
A majority of the new business owners who call Hot Dog Marketing are looking for one thing – a new website. Everyone agrees that having a website is essential to do business in today’s economy. For those who don’t have experience in marketing or the online world, getting a website on the Internet can be…
I recently gave a presentation at the newly formed Williamson County Marketing Alliance meeting in Cedar Park and had enough engagement that I thought it would make a helpful blog topic for all you small business owners out there. How to Pick Social Media for Your Business No, you don’t have to be on everything…
Finally, Pinterest has made the move to separate personal boards and business boards. If your business has a normal, personal profile on Pinterest, you can easily convert your existing account to a business account by visiting The Pinterest for Business page. Why bother? Right now, there doesn’t seem to be much distinction in features for Pinterest…