The time has come folks – if your website isn’t mobile-friendly, then it’s time to upgrade! Google announced this past week what we all thought was coming. If you haven’t redesigned your website to be mobile-friendly yet, your new deadline is April 21st. Starting April 21, we will be expanding our use of mobile-friendliness as…
A common misconception about branding is that it’s simply the graphic design process behind developing your marketing materials or the logo design. While a majority of the branding work Hot Dog Marketing does for clients is related to developing that print and web “look” that supports the right message, there’s a deeper level we can…
By Jessica Scanlon WordPress – if you’re not a particularly tech-y person, you may have heard of WordPress or you may only associate the brand with blogging, but WordPress has come a long way and is now one of the most popular open source platforms for creating and managing a website without the need to…
Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…
A majority of the new business owners who call Hot Dog Marketing are looking for one thing – a new website. Everyone agrees that having a website is essential to do business in today’s economy. For those who don’t have experience in marketing or the online world, getting a website on the Internet can be…
I’m a practical marketer . . . since I started my company, I dreamed of a flash site with a custom flash pre-loader. But I remembered how much I actually hate websites with too many bells and whistles. This is the downfall for most graphic designers who dabble in web – they shoot for the…
Sometimes, out of nowhere, a theme of ideas or topic of conversation will so rudely interupt your day that you have to blog about it. This week’s topic is font. How do you pick the right font for your business communications, website, logo, etc . . . It’s a daunting task. There are too many…