Three Mistakes Small Business Owners Make Marketing Their Business
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Three Mistakes Small Business Owners Make Marketing Their Business

ByJessica Scanlon

By Jessica H. Scanlon Small business owners are in a crowd all their own. Unlike CEOs of large corporations, small business owners often wear many hats. Whether you’re a partner at a 50+ employee company or a solo-preneur, the challenges you face with marketing your business most likely won’t get delegated to a high-paid marketing…

5 Things Every Small Business Needs to Know About Branding
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5 Things Every Small Business Needs to Know About Branding

ByHot Dog Marketing Marketer

“Mass advertising can help build brands, but authenticity is what makes them last. If people believe they share values with a company, they will stay loyal to the brand.” –Howard Schultz (Chairman & CEO of Starbucks) We are in the Digital Age and with that comes a completely new set of challenges and opportunities for…

It’s Time to Make Your Website Mobile-Responsive
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It’s Time to Make Your Website Mobile-Responsive

ByJessica Scanlon

The time has come folks – if your website isn’t mobile-friendly, then it’s time to upgrade! Google announced this past week what we all thought was coming. If you haven’t redesigned your website to be mobile-friendly yet, your new deadline is April 21st. Starting April 21, we will be expanding our use of mobile-friendliness as…

Why Your Brand is More Than a Logo
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Why Your Brand is More Than a Logo

ByJessica Scanlon

A common misconception about branding is that it’s simply the graphic design process behind developing your marketing materials or the logo design. While a majority of the branding work Hot Dog Marketing does for clients is related to developing that print and web “look” that supports the right message, there’s a deeper level we can…

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How Often Should You Update Your Website?

ByJessica Scanlon

Jumping on the content marketing band wagon? Well, it’s about time! Customers are searching right now for information only you can provide for them, but they can’t find you unless you’re publishing new and interesting information to your website regularly. This can be in the form of a blog, news story or press release, ebook…