Summer is right on our heels and now is the perfect time for Austin area businesses to ramp up their marketing strategy before the heat sets in! Maybe your product or service isn’t exactly specific for the summer, but there are still ways to incorporate summer themes into your upcoming campaigns. Clients will probably be…
Using SEO as a Community Builder Search Engine Optimization (SEO) is still an elusive concept for many small business owners or even many large corporations for that matter. There are various interconnected parts and strategies in play that it can be daunting to even try to take the time to understand it, much less tackle…
Small Business Mobile Apps that Make Online Marketing and Small Business Management On-The-Go Simpler I’ve been running Hot Dog Marketing for eight years and in overdrive the last four years. There are so many wheels turning at once that I’ve come to rely on my iPhone as a remote desk and a touchstone while I’m away….
Social media is great for businesses, especially small ones. It is a phenomenal way to identify your fans, entice new ones and interact with your community. But it only works if you have followers, and on major social media sites, those are harder than ever to come by these days. If you have a business…
If you have a website to help generate online exposure and sales for your business then you have probably already figured out that it cannot survive on its own without a little help. Luckily, this outside help is free, with the caveat that it can take up some of your valuable time currently used for…
It seems like every time you open your laptop there is a new social network to join. Looking at my email every day I can tell you I am solicited to share, view and connect on sites which I honestly can’t even remember the reason for joining in the first place. We all know the…
Get used to hearing the words virtual reality (VR) headsets. A once clunky-looking device that you may have seen in various theme parks, SkyMall catalogs, high-end arcades, and futuristic movies is now going to become more commonplace. You’ve probably heard the recent news that the Oculus Rift (a device that blew up on Kickstarter and…
It’s that time of year again! You can feel the shopping energy vibrating in the air just waiting to be released upon the world. The question is, how do you harness that energy to your advantage when you are a small business? How do you compete with big box stores, almost blindingly bright ad campaigns,…
LinkedIn has come a long way from its humble beginnings as a social media tool to help you connect with others in your industry. In fact, let’s take a look at some stats about LinkedIn (as of September 2021) Stats via Oberlo Connecting to other professionals is still the core of what makes LinkedIn so…
