In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, Twitch the gamer’s streaming paradise, and TikTok the short-form trendy-dance-challenge destination, Instagram has launched a…
Hint: The Answer is Yes, but It Requires a Shift in Your Culture In 2017, 70% of small-to-midsize businesses (SMBs) increased their marketing budgets and included more digital marketing in their overall strategy. Clearly, CEOs of SMBs felt like they were missing out on something. But, by the end of the year, how many sat…
After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that will likely echo down through the ages. For over five years, Hot Dog has been scrapping the Big Corporations for neighborhood-favorite small businesses. And like the dog we are…
The British Royal Family: Brand Management of the Millennia You’ve probably heard something about Prince Harry and Megan Markle recently. Most notably, that they got hitched, in a massive ceremony that cost 45 million USD and was viewed by over 29 million people total. And this wasn’t just because it was on when the football…
We Lost Iggy, Our Office Mascot. We’d Love Your Help Bringing Him Home! In our move to downtown Round Rock, at the corner of Mays and Main, our office mascot, Iggy the dog, lost his way. In an effort to find him, we are running a contest and providing a reward to a contest winner!…
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle…
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and really learn the backstory as to why we work with small businesses, in order to express our gratitude for them. One warm and fuzzy…
Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my…
After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that…
Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…