A Guide to Launching a Marketing Project with Hot Dog Marketing

Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my role is to keep you informed through the entire process and ensure that you’re happy with your marketing project’s results. When you sign on with Hot Dog, we pretty much become best friends. This means I want to know your business goals, your brand strategy, and how we can actualize the vision you have for your business.



First, we start things off with a Kick-Off meeting. This is where you meet the team that will be working on your project. The goal of this meeting is to learn more about your business and what you want out of your project. Here is a list of Items to bring with you to your kick-off:

  1. Examples of Work You Love. Show us websites, ad campaigns, graphic design work, and competitors. This will help the team learn more about your business.
  2. A Content Game Plan. Have you thought about what will go on your website? We are able to launch a website 30 days after recovering content. If you aren’t sure of how to tell your story, we can set you up with a copyrighting package. Do you have images for social media? We can set you up with custom photography. We’ll want to confirm how and what content we are using for your project.
  3. Account logins. If we are managing your website, social media and/or working on SEO, we’ll need the keys to the castle. Be prepared with account logs ins. The chart below lists some common items we need from clients to get started.

Website Development

Existing Website Host Info
Business Email Host Info
Existing DNS Info

Social Media Marketing

Facebook Access
LinkedIn Access
Twitter Login
Google+ Login
Instagram Login

Email Marketing

MailChimp/Constant Contact Login
Contact List for Newsletter


Access to Google Account (Gmail) associated with your business listing – We’ll use this to connect your analytics and search console, as well as ensure your listing is correct.
If you already have these items connected to another account, please share that with us as well.

Basecamp 3

After we map out your project during your Kick-Off, you’ll be introduced to Basecamp 3.

If you’re anything like me, it’s impossible to remember your tasks unless you have a to-do list. This is one of the many reasons why we love Basecamp so much! It’s the perfect tool to help us collaborate with our clients and keep everything about your business in one place. The best part, you can manage all your project communication from your email. We will send you requests for approval, drafts of your project and any questions we might have.

Post Kick-Off

You’ll receive your invite to Basecamp 3 and a Kick-Off meeting recap email with a list of action items. We should touch base on the phone or through email once a week so we can go over how your project is coming along. Once your project is launched, it’s time to celebrate and send us a review so we know how our team did.

The Hot Dog Team understands that starting a new marketing project can seem overwhelming. Our goal is to make this process exciting, informative and easy to navigate with your newfound BFF, your Client Services Manager. Do you have a new project on your mind that you’d like to bring to life? Sign up for a consultation here and we’ll get the ball rolling!