At Hot Dog Marketing, we’ve encountered some amusing yet frustrating instances where AI doesn’t get it right. Our company has nothing to do with actual hot dogs—we specialize in helping service-based businesses and government entities create comprehensive marketing strategies. But what do we get when we have tested AI tools to generate Google Ads? Ads…
Tradeshows and conventions offer companies a unique opportunity to connect directly with potential clients, especially when targeting government contracts. However, succeeding in this competitive arena requires more than just showing up with a booth. Companies need to employ strategic methods for collecting contacts and generating high-quality leads tailored to government procurement processes to stand out…
As the B2B marketing landscape evolves, it is empowering to position your brand as one that understands its audience. DIY content marketing allows businesses to demonstrate transparency, build brand awareness, and connect with their target audience. The key to successful B2B content is to address potential buyers’ pain points and challenges, offering compelling insights into…
Just like slowly removing vegetation and deforestation can lead to land erosion over a slow period, companies can pluck away at their customer and employee experience over time and ultimately erode their brand. Small companies and large companies can suffer from undiagnosed brand erosion. What is Brand Erosion? In our Hot Dog Marketing University Lunch…
Today’s marketing world is obsessed with clicks, conversions, and the fastest, shortest route through the buyer’s journey. Marketing has seemed elusive or exclusively conference-based or publication-based for companies that market and sell specifically to the public sector. However, there are opportunities now, more than ever, for B2G companies to look at brand awareness, thought leadership,…
As we navigate another year of business-to-business (B2B) marketing, the strategies for connecting and communicating are constantly evolving. In this context, LinkedIn, with its unique features such as professional networking, content sharing, lead generation, and brand awareness, has emerged as a vital platform that fosters professional relationships and is pivotal in helping business growth. LinkedIn…
Pre-Show and At-Show Strategies for Government Employee Engagement Planning for a big industry trade show takes almost a whole year. From securing the booth space and planning the logistics to creating and printing the sales and marketing materials, a lot goes into just a few days of the year. Trade shows provide a unique opportunity…
Hot Dog Marketing Recognized for Contributions to Women and Minority-Owned Businesses with HUB Award May 30, 2024—Round Rock, TXThe Texas Governor’s Office presented Hot Dog Marketing with the Outstanding Historically Underutilized Business Award during its annual Small Business Summit. The award is presented to a successful women-owned or minority-owned business that employs a majority female…
In an increasingly digital world, print marketing remains a powerful tool, especially for companies targeting government entities. Print ads and materials offer a tangible, trustworthy medium to convey your brand’s message. With the upcoming conference, it’s crucial to ensure your print ads are visually appealing and resonate with your audience. Understanding Your Audience: Government Entities…
How to Have a Sales-Ready Website. In today’s digital age, your website is more than just a digital footprint; it is potentially your most effective salesperson, working tirelessly to attract, engage, and convert visitors around the clock. Making your website sales-ready involves more than sleek design—it needs strategic content, optimized user experience, and a distinct…