B2B | Methodology | online advertising | online marketing

What’s a ‘Good’ ROI in Marketing? Benchmarks for Professional Services
ByCathy Edison March 19, 2025March 24, 2025

Marketing is an essential investment for any business, but measuring return on investment (ROI) isn’t always straightforward for service-based businesses, professional service firms, and SaaS companies. Unlike businesses selling physical products, service-based companies deal with longer sales cycles, relationship-driven revenue, and intangible value, making it harder to pinpoint exactly how marketing contributes to growth. So, what’s…

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Uncategorized | B2B | B2G | branding

The Slow Fade: How Businesses Unknowingly Erode Their Brand and Lose Customer Loyalty
ByJessica Scanlon March 18, 2025March 28, 2025

Just like gradual deforestation leads to land erosion, businesses can erode their brand over time—often without realizing it. Small, seemingly harmless decisions accumulate, chipping away at the customer and employee experience. Whether it happens quickly through controversy or slowly through neglect, brand erosion can significantly impact a company’s reputation, customer loyalty, and long-term success. What…

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Artificial Intelligence | B2B | Blog | online advertising | online marketing

How AI Can Help Optimize Your Marketing Spend
ByCathy Edison March 11, 2025March 24, 2025

Marketing budgets can vanish faster than the last slice of pizza at an office party. But thanks to AI and machine learning, small to medium-sized businesses (SMBs) can now optimize their marketing spend and make sure every dollar works as hard as a mullet—business in the front, party in the back. If you’ve ever wished…

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Blog | B2B | branding | strategy | Websites

Branding Checklist: Is Your Brand Working for You?
ByCathy Edison March 5, 2025March 24, 2025

Before you get stuck in the endless cycle of business challenges, ensure your branding sets you up for success. Brand Identity ✅ Is your logo clear, professional, and adaptable across different platforms?✅ Do you have a consistent color palette and typography that reflects your brand personality?✅ Is your visual identity modern and appealing or need…

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B2B | online marketing | strategy

Where to Spend vs. Where to Cut: B2B Marketing Budget Adjustments for 2025
ByCathy Edison March 3, 2025March 3, 2025

As business-to-business (B2B) companies prepare for 2025, marketing budgets must be more strategic. Economic shifts, changing buyer behaviors, and evolving digital trends require companies to rethink where they invest and where they cut back. As of March of 2025, these are our recommendations if you are feeling the pinch. A well-allocated marketing budget isn’t about…

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B2B | online marketing | social media marketing

LinkedIn’s Secret Menu: Hidden Features to Boost Your B2B Marketing
ByCathy Edison February 4, 2025March 24, 2025

When you think of LinkedIn, you likely picture job postings, professional networking, and the occasional thought leadership post. But just like your favorite fast-food chain’s secret menu, LinkedIn has a variety of lesser-known features that can supercharge your marketing efforts—if you know where to find them. Whether you’re looking to generate leads, enhance engagement, or…

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B2B | SEO | social media marketing | strategy

10 Game-Changing LinkedIn Tactics to Elevate Your B2B Marketing
ByCathy Edison February 3, 2025March 24, 2025

Let’s be honest—your LinkedIn company page might be looking a little… neglected. Sure, it exists, but is it working for you? Or is it just a digital business card floating in the void? If you treat LinkedIn as just another social media platform, you’re missing out on one of the most influential B2B marketing tools…

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B2B | branding | news | Websites

Hot Dog Marketing Announces Free Workshops in 2025
ByJessica Scanlon January 21, 2025January 21, 2025

For the third year, Hot Dog Marketing’s popular and completely free community workshops have been scheduled for 2025. We’re thrilled to announce that this year’s workshops will take place at the Greater Austin Chamber board room in Downtown Austin. Mark your calendars for these upcoming lunch-break events: February 13, 2025: How to Plan a Marketing…

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HubSpot | Automation | B2B

Maximize the Power of Every HubSpot Hub with an Agency Partner (and Avoid Headaches)
ByCathy Edison December 16, 2024December 16, 2024

HubSpot offers a comprehensive Marketing, Sales, Service, Operations, and Payments suite. But setting it up and fully leveraging its capabilities is a different story. Without the right expertise, HubSpot can become a headache instead of a growth engine. Partnering with a HubSpot agency could be the best choice for your business. Nightmare Scenario: Wasted Investment…

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B2B | Blog | online marketing | SEO

Top 7 Marketing Strategies B2B Companies Should Adopt for 2025
ByCathy Edison December 16, 2024December 16, 2024

1. Get Personal with Account-Based Marketing (ABM) Imagine you’re a decision-maker at a mid-sized company, scrolling through LinkedIn. Instead of seeing irrelevant ads, you find a tailored post addressing your company’s challenges, with a link to a case study featuring a similar business. That’s ABM in action—hyper-targeted, personalized, and effective. In 2025, B2B companies need…

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