A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle…
In light of the Holiday season and as the newest addition to the Hot Dog team, it was only fitting for me to get with our top dog, Jessica Scanlon and really learn the backstory as to why we work with small businesses, in order to express our gratitude for them. One warm and fuzzy…
Whether you’ve been running with the Hot Dog pack for years or if you just signed on as a new client, we’re thrilled to help your business stand out with a new project. From website design to social media advertising, all clients have the support of yours truly, the Client Services Manager. As such, my…
After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that…
Your website is a portal where people interact with your business. The internet is open 24/7 and doesn’t require salespeople to cover the sales floor, so it is essentially effortless on your part as the business owner. Our world is a technology-dominant society, so you should of your website as an online storefront for your…
CEO and Founder, Jessica Scanlon, will be a featured speaker at professional women’s event and panel, sponsored by Scott Douglass & McConnico law firm. The annual half-day event invites female professionals and female members of the judiciary to enjoy relevant educational topics and networking opportunities. The afternoon panel that Jessica will be speaking on is…
The battle between businesses and Facebook has been an interesting one for online marketers to be in the middle of, particularly on the advertising side of the business. Recently, we were blindsided by a notification from Facebook that some of the main advertising groups used to create audiences for ads would be restricted or removed from…
I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of…
It’s no secret that social media has evolved drastically since its inception many years ago. What started out as a networking tool has evolved into an ever-changing, multi-functional platform that businesses can utilize to grow their presence. Part of the multi-functionality of social media today includes using social media video content on your platforms to…
We’re Looking for the Next Great Marketing Star! Are you ready to work some place fun and be a part of something great? Our internship program could be the right fit for you! We’re looking for a college junior, senior or recent graduate in public relations, journalism, communication studies who can help the agency CEO…