Wondering how your brand is perceived? Trying to figure out what should be at the heart of your brand? In this episode, Jessica Scanlon and Kevin Ring talk about what branding truly is. Many business owners think branding simply means what their logo looks like, but there is much more to it than that. Branding is the meaning behind…
Short answer: yes. In this episode, Jessica Scanlon and Kevin Ring talk about knowing when the right time is to make marketing moves. Kevin mentions a line that our marketing director at Hot Dog Marketing often uses with customers; that she can tell a customer exactly where they’ll be and what they can expect if they implement the marketing…
Are you hesitant to engage in marketing campaigns during COVID-19? Do you know what the penalty for inaction is? Turns out, the cost of doing nothing can be really high. In this episode, Jessica Scanlon and Kevin Ring talk about what can happen to a business when there is so much change going on but…
You’re probably wondering why we think that we can solve the marketing problems that you’ve been stumped on for ages. Problems that you’ve probably now deemed too big to solve. Well, we’ve learned a thing or two on why business owners usually get stuck in their marketing efforts, and once you realize why your stuck,…
As the Top Dog said, if you get nervous about what we’re doing and why, you now have a blogcast to comfort those worries. And episode 12, Misconceptions of Working with an Agency, might help give you a little more insight into why we do the things we do. When you sign up to work with…
Did you miss Part 1? Watch it here. It’s time for our 11th blogcast, a part two about the many misconceptions about marketing, that Jessica and Kevin hear on a regular basis! And since our goal here is for you to be educated about how marketing works, because the more educated you are the more you…
If you have a small to medium-sized business, you may have noticed that your internal marketing team just isn’t holding up to the standards you foresaw, but it’s not because your internal team member isn’t trying, it’s because one person simply cannot be everything a small business needs. In our 10th blogcast, Holding Internal Marketing Teams…
In the first conversations with a new client, a lot of what we have to do is undo their belief system of marketing to get them going on the right path. Some may even believe that marketing is unnecessary for their company or in their industry, but in reality, it is needed across all markets….
Brand equity is a term thrown around all the time in the business world, but do you know what it really means? Our 8th blogcast focuses on this and not only helps you learn what it is but teaches you how you can access it for your business. When you think brand equity, big business…
Our previous blogcasts have focused on leadership, and even how to identify value. But here at Hot Dog Marketing, we firmly believe that the greatest value is in helping our clients become trusted providers to their clients. This blogcast series is the embodiment of our newest topic, How to Pivot Your Marketing During a Crisis,…