As things start to return to a new kind of normal and we slowly get through this health crisis it’s necessary for business owners to learn how to shift their focus to leading through the downturn and to really prepare themselves for taking advantage of the opportunities that might come out of the changes in…

Do you know the best customer for your business? As Jessica mentions in this new blogcast, there’s no way you help everyone well, so you need to discover who your best client is. Even if you are in the same industry as a competitor, your ideal customer may look completely different than the one’s  they…

How do you position your company so you continue to grow and put a great plan in place? Start with a strong positioning statement. Our clients are expert service providers and are really good at the thing they do. They know what they do, but don’t always know what it means to their clients and…

Hot Dog Marketing’s second blogcast is out NOW! Part two of the Leadership in a Crisis series with Leadership in a Crisis: Keeping Mission and Core Values in Mind. This episode is all about how you can stay true to your mission, vision, and core values even as the outside world is going through a…

It’s essential to not only think about your business but your customers and clients as well and what they may be going through at this time. Sit down with our Founder, Jessica Scanlon, and Strategy Director, Kevin Ring, in their first Blogcast: Leadership in a Crisis: Forgiving Yourself and Communication, and gain some insight on…