When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
You’ve reached the point in your business where you need a dedicated team of marketing experts. But how do you find that team and how can you evaluate them? You know what that means: starting the age-old, time-consuming process of searching websites, emailing, calling, gathering quotes, etc. to find a marketing agency that fits your…
Social Media Week Austin crowded Austin’s Central Library late last month as digital marketers, entrepreneurs, and business owners flocked to downtown Austin, Texas. During the three-day conference, attendees spent hours learning in-depth strategies for social media, branding, and getting to know their targeted audiences better. We sent our content marketing specialist, Mar Maldonado, to bring…
Here are the 10 most common website issues that we uncover during our marketing assessments: 10. Underdeveloped about page. Next to the home page of a website, the about or team page is often the most visited page on a website. It deserves a little love, too. I can see why some people skip or…
The attendance at the recent Spark event put on by the Round Rock Chamber of Commerce was no surprise to anyone who knows the speaker, our own Jessica Scanlon. She is not only a captivating speaker, but has a business journey story that is engaging and honest, and everyone wanted not only to support their…
Hot Dog Marketing has been awarded the dotCOMM Gold Award for 2019 in recognition of the work done on the iSpeak website, coming in 12th in international ranking for business-to-business website design. We are grateful to be recognized as a creative agency producing excellent website designs. iSpeak came to Hot Dog Marketing with a website…
Do you sound like a Hot Dog Marketing client? When Hot Dog Marketing first got started, we were a small business marketing agency that worked with pretty much any business that wanted to hire us. Over the years, our team’s capabilities evolved, and we started to focus in on our strengths. In the last year,…
“It’s just easier to buy from someone you’ve heard of.” What is brand equity? It’s best explained through a simple exercise. What are the brands that come to mind when you see this list of needs? I need to… blow my nose. make a paper copy. overnight this package. catch a ride. When you have…
I’m a corporate marketing drop out. I understand what gets cut first in hard times – marketing. One of my previous roles was significantly downsized, which led to me working independently on the side for many years before running an agency full-time. That downsize was the birth of Hot Dog Marketing, and guess what year…
When I tell other business owners that half of our business comes from online leads, they’re visibly shocked. And then I always have to follow up that statement with, “Well, I’ve been marketing online for 5 years now.” And they breathe a sigh of relief. This conversation takes place once a week. And that sigh…