Marketing is about speaking to your audience. The goal of marketing is to increase your market share, the percentage of people in the potential customer community who choose your product or brand over your competitors. The local burger place is competing for a percent of hungry people at lunchtime within a few miles of the shop….
Hiring the right marketing agency for your business is not just about hiring someone to write marketing copy or design graphics; it’s a partnership. Your marketing agency not only needs to have the right skills and workflow to meet your needs, but also to understand your brand well enough to represent your style, voice, and…
Are you tired of navigating through the online advertising space and feeling stuck on what really captures your customer’s attention? Say hello to Google Advertising, online marketers’ “Not-So-Secret Sauce” when it comes to getting your business brand noticed online. Although it may not be magic, it’s pretty close in today’s day and age. So, how…
Customer reviews are vital for any small business. More often than not, we typically see business owners only responding to positive reviews, and that honestly makes sense in a way. It’s only natural to want to accentuate the good reviews in hopes that they bury the bad, and it can be completely disheartening to see a…
There are SO many processes and steps and interconnecting pieces involved in running a business that getting everything to run smoothly and in sync can feel like an overwhelming impossibility. Every department is working on different tasks using different software tools with different goals in mind. Certain aspects of the business may be thriving while…
Marketing automation is a useful tool for businesses to manage routine touch points to bring a client to sale and maintain contact with afterwards. Of course, this is just a generalization for a vast and intricate system. We personally prefer using HubSpot for their marketing automation capabilities. According to Hatch, they were able to cohesively…
Pulling in Your Piece of the Pie There is no denying that every Software as a Service (SaaS) company has something unique to offer. The large audience already interested in SaaS products is also a huge bonus. However, as useful and groundbreaking as your software may be, its existence is not enough to ensure your…
Starting with Why There was a consistent, underlying, message from most of the presenters that I listened to over the past few days at HubSpot Inbound 2022 — that knowing and understanding your “Why” is a mandatory starting point for success. If you’ve read Simon Sinek’s popular book “Start With Why”, then you know how…
What I Learned at Inbound22 by HubSpot Hot Dog Marketing has been a HubSpot partner since 2019 and a Platinum partner since 2020, but because of the pandemic had yet to attend their famous user conference Inbound in Boston. Finally, after years, our leadership team got to go and check it out, and for all…
The answer is relatively ironic and quite inevitable. As we watch the rise of concepts that have been out of the national eye as the millennial generations grew, like unionizing, it stands to reason that other pieces of our past will come to the forefront. The fast-forward into digital spaces for business, as well as…