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  • brand erosion
    Uncategorized | B2B | B2G | branding

    The Slow Fade: How Businesses Unknowingly Erode Their Brand and Lose Customer Loyalty

    ByJessica Scanlon March 18, 2025March 28, 2025

    Just like gradual deforestation leads to land erosion, businesses can erode their brand over time—often without realizing it. Small, seemingly harmless decisions accumulate, chipping away at the customer and employee experience. Whether it happens quickly through controversy or slowly through neglect, brand erosion can significantly impact a company’s reputation, customer loyalty, and long-term success. What…

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  • Confused-Gorilla-hot-dog-icon-background-AI-doesn't-get-it-blog-image-hot-dog-marketing
    Uncategorized

    AI Doesn’t Get It: My Marketing Agency Doesn’t Sell Hot Dogs!

    ByCathy Edison September 3, 2024September 3, 2024

    At Hot Dog Marketing, we’ve encountered some amusing yet frustrating instances where AI doesn’t get it right. Our company has nothing to do with actual hot dogs—we specialize in helping service-based businesses and government entities create comprehensive marketing strategies. But what do we get when we have tested AI tools to generate Google Ads? Ads…

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  • Governor’s Office Honors Hot Dog Marketing with Small Business Award
    Uncategorized | Business Awards

    Governor’s Office Honors Hot Dog Marketing with Small Business Award

    ByJessica Scanlon June 4, 2024July 1, 2024

    Hot Dog Marketing Recognized for Contributions to Women and Minority-Owned Businesses with HUB Award May 30, 2024—Round Rock, TXThe Texas Governor’s Office presented Hot Dog Marketing with the Outstanding Historically Underutilized Business Award during its annual Small Business Summit. The award is presented to a successful women-owned or minority-owned business that employs a majority female…

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  • Effective Print Ads
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    Creating Effective Print Ads and Marketing Materials for Government Audiences

    ByJessica Scanlon May 23, 2024

    In an increasingly digital world, print marketing remains a powerful tool, especially for companies targeting government entities. Print ads and materials offer a tangible, trustworthy medium to convey your brand’s message. With the upcoming conference, it’s crucial to ensure your print ads are visually appealing and resonate with your audience. Understanding Your Audience: Government Entities…

    Read More Creating Effective Print Ads and Marketing Materials for Government AudiencesContinue

  • sales-ready website
    Uncategorized

    Transform Your Website into a Perfect 24/7 Salesperson

    ByJessica Scanlon April 23, 2024July 1, 2024

    How to Have a Sales-Ready Website. In today’s digital age, your website is more than just a digital footprint; it is potentially your most effective salesperson, working tirelessly to attract, engage, and convert visitors around the clock. Making your website sales-ready involves more than sleek design—it needs strategic content, optimized user experience, and a distinct…

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  • Hot-Dog-Marketing-Top-Honors-26_Clutchco_Categories_Blog_Header
    Uncategorized

    Clutch.co Recognizes Hot Dog Marketing in 26 Award Categories

    ByJessica Scanlon November 15, 2023

    Hot Dog Marketing Achieves Unprecedented Recognition by Clutch.co, Securing Top Honors in 26 Categories [Round Rock, Texas – November 15, 2023] – Hot Dog Marketing, a leading digital marketing agency based in Austin, Texas, has proudly earned top recognition in an impressive 26 categories from the prestigious Clutch.co Awards. This remarkable achievement highlights the company’s…

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  • Universal Analytics vs Google Analytics 4 Hot dog Marketing
    news | online marketing | SEO | Uncategorized | website content | Websites

    What is the difference between Google Analytics 4 and Universal Analytics?

    ByCathy Edison July 27, 2023

    How to switch from UA to GA4: If you still need to upgrade your analytics platform from Google Universal Analytics (UA) to Google Analytics 4 (GA4), here are the steps you should follow: Now, let’s look at the differences between GA4 and Universal Analytics. The main differences between GA4 and UA are: Now, let’s discuss…

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  • 4-ways-to-assert-your-value-Hot-Dog Marketing-Round-Rock
    Blog | Uncategorized

    4 Ways to Assert Your Value

    ByJessica Scanlon May 5, 2023

    Lessons from our Founder in honor of AAPI Heritage Month  As a woman and a wonderful blend of Korean and White American, I am consistently in situations where I feel like I stuck out. Maybe I’m the only woman in the room. More commonly, I find that I am the only non-white, under-50 woman in…

    Read More 4 Ways to Assert Your ValueContinue

  • what-are-local-service-ads
    Uncategorized

    What are Local Service Ads? 

    ByAshley Walker October 26, 2022

    Google Local Service Ads Defined   According to Search Engine Journal, local service ads (LSAs) are pay-per-lead ads. This means You’ll be able to hold on to a bid per lead basis rather than paying for clicks that may or may not turn into engagements with your sales team.   These advertisements show up through the top…

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  • social-media-week-austin
    Blog | Uncategorized

    Social Media Week Austin 2020: One to Remember

    ByHot Dog Marketing March 17, 2020

    Social Media Week Austin crowded Austin’s Central Library late last month as digital marketers, entrepreneurs, and business owners flocked to downtown Austin, Texas. During the three-day conference, attendees spent hours learning in-depth strategies for social media, branding, and getting to know their targeted audiences better. We sent our content marketing specialist, Mar Maldonado, to bring…

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  • About Us
    • Meet the Team
    • Our Story
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    • Government Contractors
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    • Home_Icons_Services1.webpMarket Research
    • Home_Icons_Services2.webpAgile Retainers for Growth
    • Home_Icons_Services3.webpWebinar and Event Marketing
    • Home_Icons_Services5.webpMarketing Team Augmentation
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    • Home_Icons_Services7.webpBrand Strategy
    • Home_Icons_Services8.webpBrand Messaging
    • Home_Icons_Services9.webpWebsites
    • Home_Icons_Services10.webpDigital Marketing
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    • ServicePage_Icons_VideoProduction_1.webpVideo & Photography
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