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What is Brand Strategy and Why It’s Your Best Defense Against Brand Erosion
ByCathy Edison August 4, 2025August 19, 2025

Your brand isn’t just your logo or color palette; it’s your reputation. It’s the emotional and professional impression you leave with every client, partner, and stakeholder. That impression can work for you, or against you, depending on how consistently and strategically you manage it. That’s where brand strategy comes in. Without it, you’re vulnerable to…

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Hot Dog Marketing Named Philanthropic Small Corporation of the Year by AFP Greater Austin
ByHot Dog Marketing Marketer May 9, 2025June 29, 2025

Hot Dog Marketing in Round Rock, Texas, has been named the 2025 Philanthropic Small Corporation of the Year by the Association of Fundraising Professionals (AFP) Greater Austin Chapter. The award was announced during the annual Philanthropy Day celebration, which honors individuals and organizations making a positive impact through philanthropy and community support. Hot Dog Marketing…

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Clutch Names Hot Dog Marketing Top Company in Austin, Texas
ByHot Dog Marketing March 30, 2023

Hot Dog Marketing is an award-winning digital marketing agency that delivers solutions to fit your needs. From brand strategy to building campaigns, we take your business goals and set you on a path to success. We are proud to announce that we’ve been honored by Clutch as: Located in Washington D.C., Clutch is a B2B…

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Clutch Names Hot Dog Marketing as a Leading Branding Company in Austin, Texas
ByJessica Scanlon August 17, 2021

There are many companies who pay millions and billions of dollars to perfect their branding. It might sound like a stretch, but it is true! The power of branding is recognized by a lot of companies and businesses. This may sound daunting, but the very first step in making sure that your branding is aligned…

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Hot Dog Marketing Named A Top B2B Creative Agency in Texas!
ByHot Dog Marketing November 5, 2020

At Hot Dog Marketing, we help your business stand out! We love creating compelling marketing, advertising, and strategy for small businesses in Austin, TX. It’s this passion that drives us to become a top marketing agency in Austin and the whole state. Every year, Clutch announces their Leader Awards, the top-performing companies according to location…

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Top Dogs: Hot Dog Marketing Named Leading Marketing Agency!
ByJeremy Fishman July 7, 2018

After that fateful day in 2008 when Iggy, a dachshund, conjured up our name, Hot Dog Marketing Agency, we have contributed to a storied history that will likely echo down through the ages. For over five years, Hot Dog has been scrapping the Big Corporations for neighborhood-favorite small businesses. And like the dog we are…

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Congratulations to Jessica for the Austin Business Journal Cover
ByJessica Scanlon January 19, 2016

CEO, Founder Jessica Scanlon was featured on the cover of the Austin Business Journal earlier this month.

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Hot Dog Marketing Celebrates One Year in Round Rock, Texas
ByJessica Scanlon February 2, 2015

Hot Dog Marketing, a local boutique marketing and consulting agency, was founded in 2008 by Jessica Scanlon. Hot Dog Marketing initially operated of out Jessica’s home, and until 2013 she was the sole employee. Because of rapid growth she then expanded the business and hired a sales consultant and a graphic designer and moved into…

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buzz | graphic design | news

Kappa Delta Chi Sorority Chooses Hot Dog Marketing for National Rebranding Campaign
ByJessica Scanlon October 28, 2014

Austin, TX –Hot Dog Marketing, a local boutique marketing and consulting agency, was chosen by the Kappa Delta Sorority (KDChi) for their national rebranding project. KDChi is a rapidly growing Latina sorority that is currently in 16 states across the United States. With their rapid expansion they decided to rebrand themselves to promote their professional…

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Check Out This Week’s ABJ
ByJessica Scanlon June 2, 2014

If you’re an online Austin Business Journal Subscriber, you can check out Jessica’s article here.

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