Unusual circumstances require us to think outside the box to find solutions. Innovative thinking doesn’t come naturally, but in my experience, entrepreneurs and business owners are naturally imaginative. The key in uncertain times is to move past the stress to tap into that creative energy that made you successful in the first place. Here are…
Identify and Know Your Audience Before you run to open up that Facebook business page, be sure you have clearly identified your business’ audience. Doing this will ensure you are on the right platforms for your industry and your customer’s demographics. It will also help you know who to follow, interact with and target as…
Do you know the best customer for your business? As Jessica mentions in this new blogcast, there’s no way you help everyone well, so you need to discover who your best client is. Even if you are in the same industry as a competitor, your ideal customer may look completely different than the one’s they…
This week is all about planning on returning to the office. I’ve been thinking about how we’re going to handle this, and a lot of the final decisions will depend on the response to the survey I’m going to send to the team. What? Rather than hypothesize what my employees are thinking, I think I’ll…
The governor opened up certain Texas businesses, and in Austin the amount of hospitalized cased doubled in the last few days even though Austin extended their Stay at Home order until June 15. Looks like we’ll be working from home until July. I spent most of my time in the recent weeks managing the PPP…
How do you position your company so you continue to grow and put a great plan in place? Start with a strong positioning statement. Our clients are expert service providers and are really good at the thing they do. They know what they do, but don’t always know what it means to their clients and…
If marketing is the farthest thing from your mind during this pandemic, you’re not alone. Between the news (which is just never good), self-quarantining measures, working from home alongside your partner and kids, and keeping your business afloat—there’s just a lot going on. Maybe you’re just focused on weathering the storm and coming out on…
At Hot Dog Marketing, what we hear from most businesses is their ideal client is anyone with money. No joke. While more work always sounds like a good thing, if that work isn’t coming from your target audience, it may be moving your organization further from its long-term goals rather than closer. Identifying your best…
It’s that time of the week, our next blogcast is live and it’s part three of the Leadership in a Crisis series, Leadership in a Crisis: Community Leadership. This video gives insight into how businesses that develop and show strong leadership during this time have a chance to lay a foundation to perform well and come out in a…
Typically, you evaluate your strategic plan because you’ve reached the end of your timeline and you have to assess whether you hit your goals, or you missed them. Well, this time is different. External, unpredictable factors like a global pandemic call for a re-evaluation of your strategic plan as well. As we’ve been enduring quarantine…