Whether it’s creating a Facebook page for your business or jumping on the hottest new social media or marketing trend, the answer is (unsurprisingly) “it depends.” Some business leaders, entrepreneurs, and marketers will say, “_____ is the best way to reach your audience – everyone should do it!” If they’ve experienced success, it’s hard to…
“How long will marketing take to start working?” This is a refrain we often hear from new clients recently. It’s understandable because many businesses are trying to stay in front of their audiences and quickly get a return to help recover from 2020. The truth is that marketing takes time to produce results because it’s…
In this episode, Jessica and Kevin discuss 5 Reasons Why Your Marketing Isn’t Working. They discuss how brands that are pursuing growth may be missing the mark when it comes to some of their marketing efforts. This misalignment can result in wasted time, energy, and marketing dollars. 5 Reasons Why Your Marketing Isn’t Working 1….
5 Marketing Things You Should Be Doing Right Now In this episode, Jessica and Kevin discuss the 5 Marketing Things You Should Be Doing Right Now. Why do them now? Jessica opens with a historical dive into the Spanish flu pandemic in the early 20th century. After the uncertainty and grief wore off, the population…
Difference Between Brand Building and Lead Generation There’s more than one kind of digital marketing approach. While most companies will benefit from brand building activities, not all businesses are a great fit for digital lead generation. In this episode, Kevin and I discuss the differences between the two styles of digital campaigns. And we talk…
Have you ever wondered why you were spending money on marketing? Have you looked at your financial reports and thought, how do I measure whether any of this is working? Marketing goals are the foundation of a good plan and understanding what success looks like. In this episode, co-host Kevin Ring and I discuss common marketing goals,…
Business owners often end up with a bad taste for marketing because they’ve tried so many tactics in the past that failed them. One of the reasons we emphasize doing strategy, branding, website, and then marketing in that order is because they need each other to be successful and business leaders need to understand each stage in order…
How do you balance a strategic plan and flexibility? How can you plan for a year that already seems like it’ll be unpredictable? In this episode, Jessica Scanlon and Kevin Ring discuss how to win in business in 2021. They talk about how to take the lessons learned from the wild ride that was 2020 and apply them to…
How do you create a customer experience aligned with your brand? How can you communicate your brand mission, vision, and values through the customer’s experience? In this episode, Jessica Scanlon and Kevin Ring discuss the customer experience aspect of a company’s brand. Customer experience is the holistic experience customers feel and encounter with your brand, product, or service. As…
What do customers value from your company? In this episode, Jessica Scanlon and Kevin Ring talk about the value proposition aspect of a company’s brand. The value proposition is the equation between what the customer needs to be done and what your company does. This is a follow-up episode to What is Brand: Values, Mission, and Purpose. A value…