Creating one great video is just the beginning. Your time and marketing budget are precious if you’re a small or mid-sized business owner or executive in Austin. That’s why squeezing every ounce of value out of a single video can be a game-changer. At Hot Dog Marketing, we help service-based businesses work smarter—not harder—when it…
As the leaves change colors and the weather cools down, it’s time for home services businesses to adjust their marketing strategies for the fall. Whether you’re in landscaping, HVAC, plumbing, or cleaning services, fall is a season full of opportunities to grow your business and engage customers. Here are seven fall marketing ideas to help…
Boost Your Business Across Social Media and Digital Platforms It’s time to heat up your testing strategy as the weather cools down. Fall 2024 brings new opportunities to engage with your audience across multiple platforms, whether you’re in B2B, service-based, or professional services. Let’s dive into the top seven marketing ideas to keep your business…
As the B2B marketing landscape evolves, it is empowering to position your brand as one that understands its audience. DIY content marketing allows businesses to demonstrate transparency, build brand awareness, and connect with their target audience. The key to successful B2B content is to address potential buyers’ pain points and challenges, offering compelling insights into…
Unlock the Power of Video in Your B2B Marketing Strategy In today’s fast-paced business world, video has emerged as a key component of marketing strategies, especially for B2B companies. Why? Because video content isn’t just entertaining, it’s an incredibly effective way to showcase your products, share your knowledge, and connect with other businesses. We’ll explore…
If you use social media to market your business, then you already know that innovation is the name of the game. From staying up-to-date with the most popular social media outlets, to incorporating the trendiest memes into your posting schedule in a way that complements your branded content, a social media marketer is always striving…
In a world where YouTube has become the primary platform for video distribution and media streaming, one social media platform took a stand against the great red play button: Instagram. While Vimeo has become the professional standard for video hosting, Twitch the gamer’s streaming paradise, and TikTok the short-form trendy-dance-challenge destination, Instagram has launched a…
After stumbling across pumpkin spice cough drops online, we decided it was time for us to do our own pumpkin spice taste test. **I say we/us because the digital department decided, but I really mean they/them when it comes to taste-testing. We got our hands on everything we could find that was pumpkin spice flavored (that…
Thinking of shooting your own promotional video for your business? I applaud you for taking the step into video marketing! You are keeping up with current marketing trends and that’s stellar! 81% of businesses already use video marketing and that number is growing every year. Video marketing isn’t just for B2C businesses. 59% of executives…