Growth and strategy are hot buzzwords in the business world. But what is marketing growth strategy? Put simply, marketing growth strategy is applying strategic marketing tactics to grow the business so that it can achieve its overall business goals. It consists of how a business meets the audience in the market with their product or…
What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…
What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…
When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
You’ve reached the point in your business where you need a dedicated team of marketing experts. But how do you find that team and how can you evaluate them? You know what that means: starting the age-old, time-consuming process of searching websites, emailing, calling, gathering quotes, etc. to find a marketing agency that fits your…
MVBA Law is a collection and legal services agency that strategically partners with government institutions. Historically, the company has focused on the services they provide and maintained a brand typical for the industry. MVBA decided to update their website. They hired another marketing agency to build it but were unsatisfied with the result. They were…
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle…
I’m a bit past my 10-year mark as a professional graphic designer. According to Malcolm Gladwell, that means that I should have just about met the 10,000-hour rule and I should be a “Master” at my profession. But I don’t feel like a master quite yet. Evolving trends and new technology are big parts of…
How do you communicate what’s most important on your website? Did you know you can use design concepts to do this? An essential task of a graphic designer is to present visual information in an organized manner. Well executed visual communication leads a viewer through content in an intended order of importance. Content can consist…
There are a plethora of various file types used for saving digital images. Each of which has a time and place for proper use. A basic understanding of these file types will make working with your designer or digital marketer go a bit more smoothly. Knowing what files to give a vendor for production can…