Knowing the key strategies for business growth is incredibly valuable. These strategies are helpful for planning growth in an innovative, sustainable way. Why Choose a Growth Strategy? Some believe that growth simply means more of what they currently do. However, nearly every product, business model, and economy are more diverse and complex than just doing…
In early April 2021, Wix, the drag-and-drop website building company, launched a strange advertising campaign targeted explicitly at their competitor, WordPress. The backlash was ugly. Before I get into this post, I have a couple of disclosures: Wix sent prominent WordPress influencers and developers some cool headphones with a message (QR code) directing them to…
Deciding on the best website builder for your small business can be nerve-racking and overwhelming. There are many options out there, and many seem very similar – so, which one is right for you? Making a poor choice could cost you loads of time. Additionally, it could create massive headaches when trying to migrate your…
Growth and strategy are hot buzzwords in the business world. But what is marketing growth strategy? Put simply, marketing growth strategy is applying strategic marketing tactics to grow the business so that it can achieve its overall business goals. It consists of how a business meets the audience in the market with their product or…
What does your company look like when you’ve “made it?” How can you set marketing goals to get you there? Growth companies often look at marketing as a necessary “cost of doing business,” rather than using it strategically to accomplish their overall business goals. The assumption being that their SaaS product or service will “sell…
What do Core Web Vitals mean for your website? How can you use them to improve the user’s experience on your website? Google is constantly updating its algorithm and searching for new ways to serve users the best and more relevant content. While there are over 200 different ranking factors (according to Google), one undeniably…
When was the last time you did Search Engine Optimization (SEO) on your website? Did you know that Google and other search engines update their algorithms several times per day? The cost of doing nothing when it comes to ongoing SEO on your website is real and substantial. A website left to fend for itself…
You’ve reached the point in your business where you need a dedicated team of marketing experts. But how do you find that team and how can you evaluate them? You know what that means: starting the age-old, time-consuming process of searching websites, emailing, calling, gathering quotes, etc. to find a marketing agency that fits your…
MVBA Law is a collection and legal services agency that strategically partners with government institutions. Historically, the company has focused on the services they provide and maintained a brand typical for the industry. MVBA decided to update their website. They hired another marketing agency to build it but were unsatisfied with the result. They were…
A logo and a company’s brand are completely different aspects of a company’s persona. Simply adding your logo to your company’s materials does not create a brand. If you devote all of your resources and energy to only creating a logo that you love, you are still missing many pieces of the much larger puzzle…